Every Instagram DM, answered and tracked
DMs land in the same team inbox as WhatsApp and Messenger — with the sender’s name and photo attached. The AI answers in seconds, comments on your ads get replies automatically, and leads from Instagram ads arrive already tagged.
Everything Instagram needs, in one place
DMs in your team inbox
Instagram conversations sit beside WhatsApp and Messenger. Assign them, follow up, and never lose an enquiry inside the Instagram app again.
You see who you’re talking to
Leads arrive with their Instagram name and profile photo, so every conversation has a face — not just a handle.
AI on Instagram DMs
The AI agent answers enquiries from your knowledge base, qualifies genuine buyers, and books meetings — then steps back the moment your team replies.
Comment auto-replies
Comments on your ads and posts get an automatic on-brand reply, turning public interest into private conversations.
Click-to-Instagram ads
Ads that open an Instagram chat arrive tagged with their ad and campaign, so you know exactly which creative fills your inbox.
Results back to Meta
Qualified leads and sales from Instagram conversations are reported back to your ad account, so campaigns optimize for buyers.
Live in minutes, not weeks
Connect your account
One official Meta login connects your Instagram professional account alongside your Facebook Page.
DMs and comments flow in
Conversations arrive in the shared inbox with sender profiles; ad-driven chats arrive tagged with their campaign.
AI answers, you close
The AI handles first response and qualification around the clock; your team takes over whenever they want.
Know which posts and ads bring buyers
Instagram engagement is easy to get and hard to value. BM CRM ties conversations to ads and reports real outcomes back to Meta.
Ad-driven DMs carry their ad, ad set and campaign from the first message.
Qualified-lead and sale signals flow back to your Meta ad account automatically.
See which creative produces customers, not just comments.
The AI agent, on Instagram
First response in seconds — because Instagram enquiries go cold faster than any other channel.
Answers DMs 24/7 from your own prices and knowledge base.
Qualifies from the conversation and moves genuine buyers forward in your pipeline.
Books meetings into your calendar.
Human replies always take over — the AI never talks over your team.
Instagram questions, answered
Does this work with a personal Instagram account?
You need an Instagram professional account (Business or Creator) connected to a Facebook Page — that is Meta’s requirement for business messaging tools.
Can the AI reply to story replies and DMs?
Enquiries that arrive as Instagram messages land in the inbox and the AI can answer them like any other conversation.
Will comment auto-replies feel robotic?
You control the reply style and rules per campaign. Replies are written to sound like your brand, and your team can always follow up personally.
Can I run Instagram and WhatsApp side by side?
Yes — that is the point. One inbox, one pipeline, one AI agent across WhatsApp, Instagram and Messenger, with each conversation keeping its channel identity.
Stop losing leads while you sleep.
Switch on your AI CRM and turn every WhatsApp and Meta lead into a booked meeting — starting today.