The front desk that fills your appointment book
A patient finds your clinic, reads the reviews and messages to ask which treatment, when, and what it costs. BM CRM answers in seconds, qualifies the enquiry, books the appointment 24/7 and sends the reminders that stop the no-show — your front desk, never off duty. It handles enquiries, bookings and conversations only; your patients’ medical records stay in your own clinical system.
A treatment question at 9:20pm, an appointment on Tuesday
The treatment and the price answered from your own clinic information, the slot taken in the practitioner’s diary, and a reminder set that the patient will actually see.
The appointment book has gaps. The enquiries came in after closing
None of this is a front-desk failure — the front desk was with patients, which is exactly when enquiries arrive.
- 9:20 PMSomeone asks what a consultation costs and whether you have anything this week.
- 9:25 PMThey ask two other clinics the same two questions, because nobody waits for a callback about a treatment.
- 8:00 AMOne clinic answered overnight and has them booked for Tuesday.
- 10:30 AMYour front desk works through last night’s messages between patients who are already in the waiting room.
From the enquiry to a filled appointment book
- 01The enquiry arrives from wherever they asked.WhatsApp, Instagram, Messenger, a treatment ad or your website — in one inbox, tagged with the campaign, joined to their previous visits if they are a returning patient.
- 02The AI answers the clinic’s own information.Which treatments you offer, what a consultation costs, which practitioner and when — read from what you loaded, in the patient’s language, at the hour they asked.
- 03It books, then reminds.A real slot from the practitioner’s calendar, confirmed in the chat, with an automatic reminder before the visit — the single biggest lever on no-shows.
Three things the clinic feels this month
Reminders that protect the book
An appointment confirmed in the chat and reminded before the visit is an appointment people keep. For a clinic, every kept slot is both revenue and a practitioner’s time that was already committed — which makes reminders the highest-return automation in this entire product.
Treatment campaigns in one pipeline
Leads from Meta, Google and TikTok treatment campaigns — aesthetics, dental, physio, eye, fertility — land in the same pipeline with the campaign attached. You can see which treatment ad filled the book rather than which one produced the most enquiries.
Recall that only reaches people who agreed
Six-month check-ups, consultation follow-ups and seasonal offers go out on opt-in, with approved templates, to the patients who chose to hear from you. A recall list is only an asset while it is trusted, and consent is what keeps it one.
Guarantees, not good intentions
Each of these is enforced in the product, on every enquiry, whatever anyone configures.
Questions people ask before they buy
Is BM CRM a medical records / EMR system?
No. It is your front desk — enquiries, bookings, reminders and marketing. Your clinical records, diagnoses and treatment history stay in your own clinical system; BM CRM handles contact, appointment and conversation only.
Can we market to our patients?
Yes, on consent. Health information is sensitive, so broadcasts run only on provable, revocable opt-in with approved templates and an instant STOP — the standard health-related messaging is held to in every market.
How does it reduce no-shows?
Appointments are booked in chat and automatic reminders go out before the visit; a missed appointment becomes a rebooking follow-up instead of a lost slot.
Can it handle several clinics or branches?
Yes — every location’s enquiries land on one board and route to the right coordinator, with roles so each branch sees its own.
Is this a clinical records system?
No — it is the front desk: enquiry, booking and conversation. Clinical records, diagnoses and treatment notes stay in your own clinical system.
Can it reduce no-shows?
Yes. Appointments are confirmed in the chat and reminded before the visit, which is the single biggest lever on no-shows.
Where do treatment answers come from?
Your own clinic information. A clinical question is handed to your team rather than answered by software.
How is recall consent handled?
Recall and offers go only to patients who opted in, with approved templates, and an opt-out is honoured immediately and reversible only by them.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.