Terms & Conditions

These Terms govern your access to and use of BM CRM (the “Service”), operated by BM DIGITAL MARKETING SERVICES VIA SOCIAL MEDIA CO. L.L.C (“BM Digital Marketing”, “we”, “us”), Concord Tower, Office 44, 9th Floor, Al Sufouh — Dubai Media City, Dubai, United Arab Emirates. By creating an account or using the Service, you agree to these Terms and to our Privacy Policy.

1. The Service

BM CRM is an AI-powered CRM for capturing, qualifying, scheduling, and managing leads and conversations from WhatsApp, Facebook, Instagram, and other channels a Customer connects. Features available to you depend on your selected plan. We improve the Service continuously and may add, change, or retire features; where a change materially reduces functionality you pay for, we will tell you in advance.

2. Eligibility & accounts

• You must be at least 18 and authorized to act for the business you register.
• You must provide accurate information and keep your credentials secure.
• You are responsible for all activity under your account and workspace, including your team’s.

3. Acceptable use & messaging compliance

• Use the Service lawfully and only for legitimate business communication with people who have a valid basis to be contacted.
• Obtain any required consent or opt-in before messaging contacts. Bulk messages use approved templates only. Opt-outs (such as STOP) are honored immediately and only the customer can reverse them — the Service enforces this and you must not attempt to work around it.
• Do not send spam or content that violates the WhatsApp Business Messaging Policy or the policies of Meta or any other connected platform. Platform violations can lead to the platform restricting your number, page, or account — consequences we cannot reverse.
• Do not misuse, reverse-engineer, resell, overload, or attempt to gain unauthorized access to the Service or to other customers’ data.

4. Third-party platforms

The Service integrates with WhatsApp, Meta, advertising platforms a Customer chooses to connect (such as TikTok, Snapchat and LinkedIn), calendar providers, and payment processors. Your use of those integrations is also subject to their respective terms, and your connection authorises us to process the related data as described in our Privacy Policy. We are not responsible for changes, outages, or actions taken by those platforms (including message-template approvals, quality ratings, or number restrictions).

5. Plans, fees & billing

• Current pricing is published on our pricing page. Paid subscriptions renew until cancelled; cancellation stops the next renewal.
• Optional add-ons (such as AI usage beyond plan allowances) may carry separate charges, always visible before you incur them.
• Fees are exclusive of taxes unless stated; you are responsible for applicable taxes.
• WhatsApp/Meta conversation charges are billed by Meta directly to the Customer’s own billing line and are never collected or managed by BM CRM.

6. Customer data & ownership

You own the data you put into the Service. You grant us only the rights needed to host and process that data to provide the Service. You can export your business records at any time, and deletion works as described on our Data Deletion page. Customer conversations, contacts, and knowledge bases are never used to train AI models — ours or anyone else’s.

7. AI features

AI features generate replies, qualification assessments, and actions based on your configuration and knowledge base. The AI answers only from the information your business provides, its actions are logged, and a human can take over any conversation at any time — a human decision always outranks the AI. You remain responsible for reviewing AI behavior and for the messages sent from your account.

8. Availability & support

We aim to keep the Service available and monitored around the clock but do not guarantee uninterrupted operation. Support is available in-app, through our contact page, and on WhatsApp at the number below.

9. Suspension & termination

You may stop using the Service at any time. We may suspend or terminate access for breach of these Terms, platform policies, or non-payment. On termination, you may export your data within a reasonable period before deletion per our retention policy.

10. Indemnity

You will indemnify us against third-party claims arising from your content, your messaging practices, or your breach of these Terms or of a connected platform’s policies.

11. Disclaimers & liability

The Service is provided “as is” to the extent permitted by law. We are not liable for indirect or consequential losses, lost profits, or losses arising from third-party platforms. Our total liability is limited to the amounts you paid for the Service in the 12 months before the claim. Nothing in these Terms excludes liability that cannot be excluded by law.

12. Changes to these Terms

We may update these Terms; the “Last updated” date above reflects the current version. Material changes will be notified to Customers in the product or by email, and continued use after the effective date constitutes acceptance.

13. Governing law

These Terms are governed by the laws of the Emirate of Dubai and the United Arab Emirates, and disputes are subject to the competent courts of Dubai.

14. Contact

BM DIGITAL MARKETING SERVICES VIA SOCIAL MEDIA CO. L.L.C — Concord Tower, Office 44, 9th Floor, Al Sufouh, Dubai Media City, Dubai, UAE. WhatsApp: +971 55 488 7801, or use our contact page.