Shipped, not promised
BM CRM improves every week. These are the recent highlights — in plain language, only things that are actually live.
August 2026
TikTok, end to end: instant Lead Generation capture with field mapping, ad-comment replies with an AI copilot, custom audiences built from CRM segments, and pipeline results reported back to TikTok.
Team hierarchy: teams with managers, strictly downward administration, and invites that only offer roles you may grant.
Custom report builder: compose your own report from the metrics you care about, save it, print it as a PDF.
Lead and contact pages redesigned: cleaner facts, stage pipeline, AI insight panel, and everything responsive.
Leads and contacts tables: dozens of optional columns, column presets, and filtering by capture campaign.
July 2026
Snapchat capture with form-driven field mapping, and conversion results back to Snapchat.
Calendar providers: Google and Microsoft 365 / Outlook two-way sync; Apple iCloud as a booking destination.
Reports: pipeline & sales, attribution, activity, AI performance and manager-gated team views — every number drillable.
Campaigns: drip sequences, A/B message testing and right-to-left language support.
AI voice replies: natural voice notes, with voice cloning strictly by recorded consent, opt-in per campaign.
June 2026
AI agent per campaign: knowledge bases, objectives and guardrails configured per campaign, with instant human takeover.
Lead capture rebuilt: Meta Lead Ads, click-to-WhatsApp, Instagram and Messenger capture with the ad attached to every lead.
Broadcast protection: sending pauses automatically on failure spikes; STOP honored instantly, enforced by the system.
Mobile apps ready: the same inbox, pipeline and notifications on phones and tablets.
Good questions, straight answers
How often is this page updated?
Monthly, with the highlights — the product itself ships improvements every week.
Do updates cost extra?
No — improvements roll out to every workspace on every plan.
Can I request a feature?
Yes — message us on WhatsApp. A lot of what you see here started as a customer request.
Stop losing leads while you sleep.
Switch on your AI CRM and turn every WhatsApp and Meta lead into a booked meeting — starting today.