Segments, Tags & Custom Fields

Know exactly who, for exactly what

Tag contacts, capture custom fields from your forms, and build segments from anything you track. One segment definition powers broadcasts, automations, ad audiences and reports — always up to date.

Dynamic segments Custom fields from forms Reused everywhere
What you get

Built in, not bolted on

Segments that stay fresh

A segment is a live filter, not a frozen list — contacts flow in and out as their data changes.

Tags for the human stuff

VIP, Arabic-speaker, price-sensitive — the labels your team actually thinks in, one tap to apply.

Custom fields from capture

Your ad-form questions become CRM fields automatically — budget, area, model, program — filterable like everything else.

One definition, used everywhere

The same segment targets a broadcast, gates an automation, feeds a TikTok audience and filters a report.

Ad audiences from segments

Turn a segment of buyers or qualified leads into a TikTok custom audience for lookalikes and retargeting.

Import-friendly

Bring lists in with their columns mapped to fields, tag them on arrival, and segment them immediately.

How it works

Up and running in minutes

01

Track what matters

Tags, stages, sources and custom fields accumulate automatically as you work.

02

Build the segment once

Combine any conditions — it stays current on its own.

03

Use it everywhere

Broadcasts, automations, audiences, reports — same segment, same truth.

FAQ

Good questions, straight answers

Do segments update themselves?

Yes — a segment is a saved filter. When a contact’s data changes, they enter or leave matching segments automatically.

Where do custom fields come from?

From your ad and website forms (mapped automatically), from imports, and from fields your team fills in — all filterable and reportable.

Can a segment feed my ads?

Yes — segments can become TikTok custom audiences for retargeting and lookalikes, built from your real customer data.

Is there a limit to conditions?

Combine tags, stages, sources, dates and custom fields freely — if you track it, you can segment by it.

Stop losing leads while you sleep.

Switch on your AI CRM and turn every WhatsApp and Meta lead into a booked meeting — starting today.