Know exactly who, for exactly what
Tag contacts, capture custom fields from your forms, and build segments from anything you track. One segment definition powers broadcasts, automations, ad audiences and reports — always up to date.
Built in, not bolted on
Segments that stay fresh
A segment is a live filter, not a frozen list — contacts flow in and out as their data changes.
Tags for the human stuff
VIP, Arabic-speaker, price-sensitive — the labels your team actually thinks in, one tap to apply.
Custom fields from capture
Your ad-form questions become CRM fields automatically — budget, area, model, program — filterable like everything else.
One definition, used everywhere
The same segment targets a broadcast, gates an automation, feeds a TikTok audience and filters a report.
Ad audiences from segments
Turn a segment of buyers or qualified leads into a TikTok custom audience for lookalikes and retargeting.
Import-friendly
Bring lists in with their columns mapped to fields, tag them on arrival, and segment them immediately.
Up and running in minutes
Track what matters
Tags, stages, sources and custom fields accumulate automatically as you work.
Build the segment once
Combine any conditions — it stays current on its own.
Use it everywhere
Broadcasts, automations, audiences, reports — same segment, same truth.
Good questions, straight answers
Do segments update themselves?
Yes — a segment is a saved filter. When a contact’s data changes, they enter or leave matching segments automatically.
Where do custom fields come from?
From your ad and website forms (mapped automatically), from imports, and from fields your team fills in — all filterable and reportable.
Can a segment feed my ads?
Yes — segments can become TikTok custom audiences for retargeting and lookalikes, built from your real customer data.
Is there a limit to conditions?
Combine tags, stages, sources, dates and custom fields freely — if you track it, you can segment by it.
Stop losing leads while you sleep.
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