The AI CRM that captures, qualifies, and closes your leads
BM CRM turns every Facebook, Instagram, and WhatsApp lead into a booked meeting — replying in seconds, qualifying with AI, and booking on your calendar. 24/7, in any language. A complete CRM where AI does the heavy lifting.
Built on the technology your leads already trust
Every lead, every source — in one inbox.
BM CRM isn’t limited to Meta. Pull in leads from your ads, your website, your DMs, and your spreadsheets — automatically deduped, opted-in, and routed to the right person the moment they arrive.
Capture leads from everywhere
WhatsApp · Instagram · Facebook
API & webhooks
Connect any source — landing pages, chatbots, or in-house tools — via a simple API.
Smart routing & clean data
Auto-assign to the right rep or team, with opt-in tracking and source attribution on every lead.
Meta Lead Ads
Instant sync of Facebook & Instagram Lead Ads, plus backfill of existing form leads.
Click-to-WhatsApp & DMs
Click-to-WhatsApp ads and Instagram, Facebook & Messenger conversations become leads.
Website & landing forms
Embed a form or post to your capture endpoint — submissions land as leads in real time.
Import & sync
Bring in CSV, Excel, and Google Sheets with smart field mapping and de-duplication.
An AI agent that sells — and knows when to step back.
Put a tireless closer on every conversation. It replies in seconds, answers from your knowledge base, qualifies by intent, books the meeting, and hands off to a human the moment a lead is ready. You decide how much control it has.
Watches conversations and takes internal actions only — never messages the lead.
Drafts the perfect reply and waits for your one-tap approval before sending.
Replies and acts on its own, 24/7 — handing off to a human when it should.
- Replies in seconds, 24/7
No lead waits — day, night, or weekend, in their own language.
- Grounded in your knowledge
Answers only from your documents and pricing — it never invents facts.
- Qualifies by real intent
Reads buying signals, not keywords, and moves hot leads up the pipeline.
Replies in seconds, 24/7
No lead waits — day, night, or weekend, in their own language.
Grounded in your knowledge
Answers only from your documents and pricing — it never invents facts.
Qualifies by real intent
Reads buying signals, not keywords, and moves hot leads up the pipeline.
Books the meeting
Offers your real open calendar slots and books — synced to Google, Outlook & Apple.
Hands off to humans
Steps back when a lead is ready, complains, or asks for a person.
Always accountable
Every message and action is logged and reversible — you stay in control.
Reach thousands — the compliant way.
BM CRM isn’t just inbound AI. Run full WhatsApp marketing campaigns to your opted-in audience — from approved templates to broadcasts — without risking your number.
- Bulk broadcasts
Send approved-template campaigns to thousands of opted-in contacts at once — scheduled or instant.
- Audiences & segments
Target by tags, custom fields, and behaviour with dynamic, rule-based segments.
- Approved templates
Create and submit WhatsApp templates for Meta approval — media, buttons, carousels and all.
Send any message type
Go beyond plain text. Send rich, Meta-approved templates — images, videos, swipeable product carousels, and tappable buttons — right inside the WhatsApp chat.
Bulk broadcasts.Send approved-template campaigns to thousands of opted-in contacts at once — scheduled or instant.
Audiences & segments.Target by tags, custom fields, and behaviour with dynamic, rule-based segments.
Approved templates.Create and submit WhatsApp templates for Meta approval — media, buttons, carousels and all.
Quick Sends.Save reusable assets — brochures, price lists, photos — and fire them in one tap, by you or the AI.
Triggered flows.Automate follow-up sequences triggered by lead stage, replies, or inactivity.
Compliance built in.Opt-in by default, automatic STOP opt-out, and 24-hour-window aware — keeping your number in good standing.
AI in every step — not bolted on the side.
Most CRMs added AI. We built the CRM around it. From the first message to the booked meeting, intelligence runs through every part of BM CRM — with a human in control and every action on record.
AI Sales Agent
FlagshipYour always-on closer for WhatsApp & Meta — chats naturally and works in three trust levels, from Observe to Autopilot.
AI Inbox
Drafts and sends replies, summarizes long threads in a line, and suggests the next best move.
AI Qualification
Reads real buying intent — not keyword lists — and moves hot leads up the pipeline automatically.
AI Scheduling
Offers the lead your real open calendar slots and books the meeting — synced two-way with Google, Outlook & Apple.
Smart Routing
Assigns every lead to the right rep or team instantly — round-robin, by territory, or by rules.
Plain-language Insights
Reports and lead scores you can actually read. Ask your pipeline questions and get answers.
AI Knowledge Base
Answers grounded in your own documents and pricing — accurate, on-brand, never invented.
AI in Every Language
Understands and replies in the lead’s language automatically — Arabic, French, English and more.
100% of what the AI does is logged and reversible — you’re always in control.
Three steps. Zero leads left waiting.
Capture every lead, automatically
Connect Meta Lead Ads, click-to-WhatsApp ads, and Instagram & Facebook DMs. Every new lead lands in one inbox the instant it arrives.
Let AI reply & qualify
The AI answers in seconds, in the lead’s language, using your knowledge base. It understands intent and moves hot leads up your pipeline.
Book the meeting & hand off
When a lead is ready, the AI offers your real open calendar slots, books the meeting, and alerts your rep to step in and close.
A complete CRM behind the AI.
A real system of record — not a toy. Everything your team needs to run sales, on a foundation the AI sits on top of.
Connects to the channels your leads already use
Messaging
WhatsApp Business · Messenger · Instagram Direct
Lead sources
Meta Lead Ads · Click-to-WhatsApp · Snapchat · LinkedIn · Website forms · CSV / Excel / Sheets
Calendars
Google · Outlook / Microsoft 365 · Apple iCloud
Ad tracking
Meta Conversions API (CAPI) — qualified-lead signals back to Meta
More channels on the way — TikTok & beyond.
If you run ads and chat to win customers, BM CRM is for you
Real Estate.Reply to every property enquiry instantly and book viewings while interest is hot.
Healthcare & Clinics.Turn ad enquiries into booked appointments, with reminders that cut no-shows.
Education & Training.Answer course questions 24/7 and book consultations with prospective students.
Automotive.Qualify buyers, share details and offers, and schedule test drives automatically.
Beauty & Fitness.Fill your calendar from Instagram and WhatsApp without a receptionist on the phone.
E-commerce & Retail.Recover carts, answer product questions, and turn DMs into orders.
Professional Services.Capture, qualify, and book consultations while you focus on billable work.
Travel & Hospitality.Respond to booking enquiries instantly and turn interest into confirmed reservations.
Home Services.Capture maintenance and quote requests, qualify the job, and schedule the visit.
Events & Weddings.Handle enquiries around the clock and book viewings and consultations effortlessly.
Financial & Insurance.Qualify enquiries, answer policy questions, and book advisor calls — compliantly.
Any industry.If your business turns conversations into customers, BM CRM adapts to your workflow.
Your leads don’t wait. Right now, most of them go cold.
You’re paying for clicks — but the lead that messages at 11 PM, or in Arabic, or while your team is busy, just waits. And a lead that waits is a lead your competitor already answered.
Speed kills deals — the slow kind
Most buyers go with whoever replies first. Minutes matter, and inboxes close at 6 PM.
Leads are scattered everywhere
WhatsApp, Instagram DMs, Messenger, ad forms, spreadsheets. No single place, no clear owner — things slip.
You can’t tell who’s worth chasing
Your team burns hours on tire-kickers while genuinely hot leads sit unanswered.
Most CRMs added AI. We built the CRM around it.
vs. generic CRMs
They store contacts and wait for you to do the work. BM CRM is WhatsApp- and Meta-native, and the AI actually moves deals forward.
vs. chatbots & auto-replies
A bot can answer; it can’t qualify, route, track, or close. BM CRM is a real CRM with the pipeline, data, and reporting behind every conversation.
vs. manual inboxes & spreadsheets
No speed, no qualification, no ownership, no insight. BM CRM gives you all four, automatically.
One platform. Every lead answered, qualified, and booked — with your team always in control.
Run your clients’ lead gen on BM CRM
Managing lead generation for multiple clients? We set up and run BM CRM for each of your clients — with their own AI, campaigns, and reporting — so you deliver results without building software. White-label options available.
Talk to us about agency partnershipsEnterprise-grade security, on by default
WhatsApp Business API.Built on Meta’s official API — no grey-area workarounds that get numbers banned.
Your data stays yours.Full export, no lock-in.
Workspace isolation.Your data is never mixed with anyone else’s.
Encrypted secrets & tokens.Credentials are encrypted at rest, never exposed.
Full audit trail.Every sensitive action, including each AI move, is logged.
Privacy-first & GDPR-ready.Raw message contents are never shown in diagnostics or logs.
Frequently asked
Stop losing leads while you sleep.
Switch on your AI CRM and turn every WhatsApp and Meta lead into a booked meeting — starting today.