The AI CRM for WhatsApp and every ad channel

The AI CRM for WhatsApp that answers every enquiry in seconds, and books the appointment for you.

BM CRM replies to your customers on WhatsApp, Instagram and Messenger day and night, in their language, books the appointment, and hands ready buyers to your team.

WhatsApp
AI answering
Hi, is the 2BR apartment still available? 🏡
Yes! It’s available and viewings are open this week. Would Wednesday 4 PM or Thursday 11 AM suit you?
Thursday 11 works 👍
Meeting booked · Thu 11:00 · added to calendar
Built on the official WhatsApp Business Platform
Replies in seconds, day and night
Your team can take over at any time

Built on the official platforms your customers already use

WhatsApp Business PlatformFacebook & Instagram adsInstagramMessengerTelegramGoogle CalendarOutlookApple CalendarApp StoreGoogle PlayWhatsApp Business PlatformFacebook & Instagram adsInstagramMessengerTelegramGoogle CalendarOutlookApple CalendarApp StoreGoogle Play
Who it is for

If you win customers from ads and chat, BM CRM is for you.

It is built for businesses whose customers message first: clinics, property agencies, car dealers, schools, salons and gyms, home services, online shops, and the agencies that run their ads.

Real estate.Reply to every property enquiry in seconds and book viewings while interest is hot.

Clinics & healthcare.Answer questions about services and prices, and book appointments without a receptionist on the phone.

Automotive.Answer buyers, share models and offers, and book test drives automatically.

Education & training.Answer course questions day and night and book consultations with future students.

Beauty & fitness.Fill your calendar from Instagram and WhatsApp, and remind customers before they come.

Home services.Capture repair and quote requests, ask the right questions, and book the visit.

E-commerce & retail.Answer product questions, send photos and prices, and turn chats into orders.

Marketing agencies.Run every client’s lead generation in its own workspace, and show which campaign paid off. See how agencies use BM CRM →

If your customers ask questions before they buy, BM CRM fits the way you work.

The problem it solves

Your customers don’t wait. Right now, most enquiries go cold.

You pay for the ad. Then the enquiry arrives at 11 PM, or in Arabic, or while your team is with another customer, and it waits. A customer who waits usually buys from whoever replied first.

The first to reply usually wins

Most people buy from the business that answers first. Your team can’t be online every minute. The AI can.

Enquiries are scattered

WhatsApp, Instagram, Messenger, Telegram, ad forms and spreadsheets. No single place, no clear owner, so things slip.

You can’t tell who is serious

Your team spends hours on people who were just looking, while serious buyers wait for an answer.

What BM CRM does

Three steps. No enquiry left waiting.

A CRM is one place for every customer, every chat and every booking. BM CRM is a CRM that also answers for you.

1

Every enquiry lands in one inbox

Connect your WhatsApp number, your Instagram and Facebook pages, your ad accounts and your website form once. From then on, every new enquiry arrives in one inbox the moment it is sent, with the ad it came from attached.

2

The AI answers in seconds

It replies in the customer’s language, using only your own prices, services and documents. It asks the questions your team would ask, and spots who is serious.

3

It books the appointment and alerts your team

When a customer is ready, the AI offers free times from your calendar, books the meeting, and tells your salesperson, who takes over with the whole conversation in front of them.

An example

Without BM CRM

11 PM. A WhatsApp enquiry arrives in Arabic. It waits until the morning. By then, the customer has booked with someone else.

With BM CRM

The AI replies in seconds, in Arabic, offers Thursday at 11 AM, books it into your calendar, and alerts your salesperson.

Your AI assistant

An AI assistant that answers for you, with you in control.

It replies in seconds, day and night, from your own prices and documents. It spots who is serious, books the meeting, and hands the customer to your team the moment a person is needed.

You choose how much it does
1
Watch only

It reads conversations and keeps your records up to date, but never messages a customer.

2
Suggest replies

It writes the reply and waits for your one-tap approval before anything is sent.

3
Answer on its own

It replies and books around the clock, and hands over to your team when it should.

  • Only says what is in your price list

    It answers from the prices, services and documents you give it. If something is not there, it says so and brings in your team.

  • Your team can take over at any time

    One reply from a person takes the conversation over, and the AI steps aside. Your decisions always stand.

  • Everything is recorded

    Every message and action the AI takes is on the customer’s record, marked as the AI’s, so you always know what was said.

Get started
Better ads, automatically

Your ads learn who really buys.

When an enquiry becomes a serious customer, BM CRM tells the ad platform. Meta, Snapchat and LinkedIn then show your ads to more people like that customer, so your budget goes to buyers, not just clicks.

  1. 1

    We note which ad each enquiry came from.

  2. 2

    We tell the platform when that enquiry becomes serious, books, or buys.

  3. 3

    The platform finds more people like your real customers.

Sent back to your adsautomatic
Serious enquiry · Facebook ad sent
Meeting booked · Snapchat ad sent
Sale · LinkedIn ad sent
Offers on WhatsApp

Send offers on WhatsApp to customers who asked to hear from you.

Send a promotion, a reminder or a new-arrivals message to thousands of customers at once, with the messages WhatsApp has approved, and see who read and replied.

Broadcast campaign
Scheduled · Tomorrow 10:00
Audience 4,820 opted-in
Spring sale is on! 20% off all packages this week only. Tap below to claim 👇
View offer
4,820
Sent
98%
Delivered
71%
Read
  • Offers to many customers at once

    Pick a group, pick an approved message, send it now or schedule it.

  • The right group of customers

    Past buyers, people who asked about one service, customers in one area: send to exactly the people it is for.

  • Automatic follow-ups

    A welcome today, your price list tomorrow, an offer on day three. It stops the moment the customer replies.

  • Keeps your number healthy

    Offers go only to customers who agreed to hear from you, anyone who replies STOP comes off the list at once, and WhatsApp’s sending rules are followed for you.

Get started

Send any message type

Go beyond plain text. Send rich, Meta-approved templates, images, videos, swipeable product carousels, and tappable buttons, right inside the WhatsApp chat.

9:41▮▮▮
B
Your Business
online
TODAY
Hi Sarah! Your appointment with Dr. Khan is confirmed for Tue, 3:00 PM. Need to make a change?
10:24
Reschedule
Confirm
Message
Everything in one place

One inbox, one sales board, one record for every customer.

Underneath the AI is a complete CRM: everything your team needs to run sales, on the web and in the phone app.

New · 2
WhatsApp
$85,000
Instagram
$60,000
$145,000
Qualified · 3
WhatsApp
$240,000
Facebook
$95,000
Instagram
$120,000
$455,000
Meeting · 2
WhatsApp
$300,000
Facebook
$45,000
$345,000

One inbox for every channel

WhatsApp, Instagram, Messenger and Telegram in one list. Each chat has one owner, so nobody answers twice and nobody is forgotten.

A sales board

Every enquiry from new to won, with its value in your currency, its owner, and what happens next.

Calendar and bookings

Free times from Google or Outlook, bookings made right in the chat, and reminders before the meeting.

Reports that name the ad

How many enquiries came in, how many became serious, what you won, and which ad brought each one.

Customer groups and offers

Labels, saved groups, and WhatsApp offers to the right people.

The phone app

The same inbox, sales board and notifications on iPhone and Android, so replies never wait for a desk.

Connects to:WhatsApp · Instagram · Messenger · Telegram · Facebook & Instagram ads · TikTok · Snapchat · LinkedIn · Google ads · Google Calendar · Outlook · Apple Calendar · CSV, Excel & Google Sheets

Compared with how you work today

A phone and a spreadsheet, or one system that answers.

vs. WhatsApp on one phone

One person holds every conversation, nothing is written down, and the history leaves with the phone. BM CRM keeps every chat on the customer’s record, for the whole team.

vs. an auto-reply bot

A bot sends a canned message. BM CRM reads the whole conversation, answers from your prices, books the appointment, and knows when to hand over to a person.

vs. a CRM with AI added on

Most CRMs store contacts and wait for you to type. BM CRM was built around WhatsApp and your ads: the AI moves customers forward, and your ads learn from every sale.

One system. Every enquiry answered, sorted and booked, with your team always in control.

Two ways to use it

Run it yourself, or let our team run your ads for you.

Use the software yourself

The Growth and Plus plans. Connect your channels with guided steps, load your prices, and the AI starts answering the same day.

See plans

Done for you

The Lead Generation + CRM plan. Our team creates and runs your ads on Meta, TikTok, Snapchat, Google or LinkedIn, you approve every ad before it goes live, and the AI handles every enquiry.

See what is included
Safe and private

Your data, your number, your control.

Built on the official WhatsApp Business Platform.No unofficial tricks that get numbers banned.

Your data stays yours.Export it any time. No lock-in.

Nobody else sees your data.Each business has its own separate workspace, and message contents never appear in logs or diagnostics.

Everything the AI does is recorded.Every AI message and action is on the record, marked as the AI’s, and your team can take over at any time.

Questions, answered

Frequently asked

BM CRM is software for businesses that win customers from ads and chat apps. Every enquiry from WhatsApp, Instagram, Messenger, Telegram and ad forms lands in one inbox, where an AI assistant replies in seconds in the customer’s language, answers from the business’s own prices and documents, and books appointments into its calendar. It then tells the ad platforms which enquiries turned into serious buyers, so the ads find more people like them.

A CRM is one place that keeps every customer, every conversation and every booking together, so nothing depends on one person’s phone or memory. BM CRM is a CRM that also answers your customers for you.

It is more than a chatbot. A chatbot sends canned replies. BM CRM reads the whole conversation, answers from your own prices, books appointments, and hands over to your team when a person is needed. Behind it is a complete CRM: inbox, sales board, offers and reports.

Yes. You keep your number, and WhatsApp on your phone keeps working too. Your team answers from BM CRM on the web and in the app, and the AI replies from the same number.

On the Growth and Plus plans you set it up yourself with guided steps: connect your WhatsApp number, pages and ad accounts, and load your prices. On Lead Generation + CRM, our team sets everything up and trains the AI on your business.

A WhatsApp Business number, the Facebook and Instagram pages or ad accounts you want connected, your prices or price list, and the calendar your team uses. Everything else is set up inside BM CRM.

Yes. BM CRM connects to the WhatsApp Business Platform, Meta’s official system for businesses. We guide you through connecting it, or help you set one up, when you start.

Yes. The AI understands each message and replies in the customer’s language automatically, including Arabic, French and English.

Only if you let it. For each campaign you choose whether it only watches, suggests replies for your approval, or answers on its own. Every message it sends is recorded.

Any time. One reply from a person takes the conversation over and the AI steps aside. It also hands over on its own when a customer is ready to buy or asks for a person.

The AI reads free times from your connected Google or Outlook calendar, offers them to the customer, books the meeting and tells your salesperson. Bookings can also be written to an Apple calendar.

Yes. When an enquiry becomes a serious customer, BM CRM tells Meta, Snapchat or LinkedIn. The platform then shows your ads to more people like that customer, so over time you pay for buyers rather than clicks.

Yes. Each business has its own separate workspace, passwords and keys are stored encrypted, and message contents never appear in logs or diagnostics. You own your data and can export it any time.

Growth at $599 a month and Plus at $1,499 a month are the plans you run yourself. Lead Generation + CRM at $3,000 a month adds our team, who create and run your ads and set up your CRM, on accounts you own. Prices are shown in your local currency on the pricing page.

Stop losing customers while you sleep.

Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.