Built for how your industry sells
The same system, instant capture, an AI that answers and books, results back to your ads, tuned to how each industry actually wins customers.
From the tap on an ad to a booked appointment
The same journey runs in every industry: an enquiry arrives, gets a real answer in the language it was written in, and becomes an appointment in someone’s calendar — with the ad that produced it still attached to the record.
The version of this built for your business
Each page speaks its industry’s own language — what the enquiry asks, what a good first reply says, and what “won” actually looks like in that business.
Read the page that sounds like your week
The product is the same everywhere; the examples, the questions and the pipeline stages are not. If two pages fit, read the one whose sales cycle matches yours.
| If this is your business | Start here |
|---|---|
| You sell property and live off viewings | Real estate |
| You book test drives and take trade-ins | Automotive |
| You enrol students in intakes | Education |
| You fill classes, chairs or treatment rooms | Fitness, beauty or healthcare |
| You quote a job before you can price it | Home services or professional services |
| You run campaigns for other businesses | Agencies |
One product, set up for your trade
None of these is a separate edition. The industry shapes the wording, the stages and the examples; the system behind them is the one everybody else runs.
About these industries and what changes between them
Is my industry covered if it is not listed here?
Yes. These are the trades we have written up so far; the product itself is not trade-specific, and the setup is the same — your knowledge base, your stages, your channel.
How different are these pages, really?
The wording, the examples and the stages differ; the capabilities are identical. That is deliberate: you should recognise your own week on the page before you recognise the software.
Do we have to use the stages you suggest?
They are a starting point taken from how that trade actually sells, and they are yours to rename and reorder on day one.
Can one company run more than one of these?
Yes — a group with a property arm and a showroom runs them as separate workspaces, each with its own number, team and pipeline.
What does setting up involve?
Connecting the channel that brings your leads, writing down the prices and facts you answer with, and naming your stages. Book a demo and we will do it with you.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.