Telegram chats, turned into pipeline
One campaign link puts every person who taps it straight into your CRM, already attributed. Your team answers from one inbox, the AI qualifies and books, and the whole conversation lives on the lead forever.
Every tap opens a chat, tagged with the campaign it came from.
A Telegram message at 7:15am, answered in the same inbox as WhatsApp
One bot, your own brand, and a conversation that lands beside every other channel — with the AI answering from your knowledge base and a rep one tap away.
Three things to start, and two of them take a minute
Telegram is the least demanding channel here to switch on.
- A Telegram bot for your business.Created in Telegram itself in about a minute, named and pictured as your brand. Paste its token once and the conversations start arriving.
- Your knowledge base.The prices, services and policies the AI may answer from — the same one your other channels use, so a customer gets the same answer wherever they ask.
- A link or QR to invite people.Put your bot link in a bio, an ad, an email footer or a QR at the counter; every chat that starts there arrives tagged with where it came from.
Telegram charges nothing for messages
Unusually for a messaging channel, there is no per-conversation meter to explain.
Because the channel itself is free to message on, Telegram is usually the cheapest place to answer a customer who is already comfortable using it.
From the first message to a booked meeting
- 01Someone messages your bot.From your link, a QR code or an ad. The chat opens in the shared inbox, tagged with where it came from and joined to their contact record.
- 02The AI answers in seconds.In their language, from your knowledge base, with times from your real calendar — at 7am, at midnight, on a public holiday.
- 03Your rep takes over when they want.One reply from a human hands the thread over for good, with the full history already there to read.
One link per campaign, ads, bio, QR codes. Every tap arrives pre-tagged with its source.
Three things that change the week
Broadcasts to people who opted in
Send an announcement to your opted-in Telegram audience and watch delivery and replies land in the same inbox as everything else. Opt-outs are honoured instantly and only the customer can reverse them, and a broadcast that starts failing stops itself rather than pushing on — the bot’s standing with Telegram is worth protecting.
One contact, whatever app they use
A customer who writes on Telegram today and WhatsApp next week is one contact with one history, not two leads with half a story each. Your team sees every message that person has ever sent you, which stage they are at and what was last promised — without leaving the conversation.
A channel that costs nothing to answer
With no per-message fee, Telegram rewards the thing good service needs anyway: answering quickly, following up, checking back in. For audiences that live on Telegram — and in several of the markets this CRM serves, that is most of them — it is the cheapest fast lane to a customer you already have.
Guarantees, not good intentions
Each of these is enforced in the product, on every conversation, whatever anyone configures.
Telegram questions, answered
Do I need any approval from Telegram?
No. Telegram bots are self-serve: you create yours with @BotFather in about 30 seconds, paste the token into BM CRM once, and the channel is live. There is no review queue and no per-message cost.
Who owns the bot?
You do. The bot is created under your own Telegram account and stays yours | BM CRM connects to it as your processor. If you ever leave, the bot, its link and your chat history with customers remain yours.
Can it message people first?
Telegram only allows a bot to message people who have messaged it first, that’s the platform’s own consent rule, and BM CRM honors it. Your campaign links exist exactly for this: they bring the person to you, opted in from the first tap.
How do I get a lead’s phone number?
Telegram doesn’t reveal numbers automatically. The CRM asks at the right moment with a one-tap “Share my phone” button, the number that arrives is verified by Telegram, and it links the person’s Telegram and WhatsApp conversations on one contact.
Can it reply as my own Telegram account instead of a bot?
Yes, Telegram Business (a Telegram Premium feature) lets you link your own account, and BM CRM can then read and answer those chats as you, with your permission controls in Telegram deciding exactly what it may do.
Do I need a phone number for Telegram?
No — a Telegram bot is not a phone line. You create it in Telegram in about a minute, paste its token once, and conversations start arriving.
Does Telegram charge per message?
No. Telegram does not bill businesses per message or per conversation window, which makes it the cheapest channel here to answer quickly and often.
Does a Telegram chat share the inbox with WhatsApp?
Yes. It lands beside WhatsApp, Instagram and Messenger with one owner per conversation and one contact record per person.
How are Telegram broadcasts controlled?
They reach only people who opted in, opt-outs are honoured instantly and reversible only by the customer, and a broadcast that starts failing stops itself.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.