TikTok leads, worked while they’re still hot
TikTok Lead Generation forms land in your CRM the moment they are submitted, Instant Page forms included. Comments on your ads get on-brand replies, your best customer segments become TikTok audiences, and TikTok hears which leads actually turned into business.
Price? 👀
Do you ship to my area?
A Lead Gen form at 11:07pm, a WhatsApp reply at 11:07pm
Every answer they typed arrives as a real field — budget, area, the custom question you added — with the ad and campaign attached, ready for the follow-up that TikTok itself cannot carry.
Three things to start, and none of them is code
If you are already running TikTok lead campaigns, the connection takes minutes.
- A TikTok Ads account you own.Authorise it with TikTok’s official login. Your existing Lead Gen forms are detected automatically, Instant Page forms included.
- Your questions mapped to your fields.Standard questions and the custom ones you wrote both land as structured CRM fields, so “what is your budget” becomes something you can filter and report on.
- A WhatsApp number for the follow-up.This is the one that matters on TikTok: the lead arrives with a phone number, and a reply within minutes is the difference between a customer and a scroll.
TikTok charges for the ads. The leads cost you nothing extra
The pricing question buyers ask second, answered here rather than left to a search.
We take no share of your TikTok budget and add nothing to its invoice — that account stays yours, billed by TikTok, readable in TikTok.
From the form to the first message
- 01TikTok tells us the moment it happens.The submission arrives as a lead with every answer mapped, the ad and campaign attached, and nothing waiting for a nightly export.
- 02The follow-up starts on WhatsApp.One tap, or automatically with an approved template — the conversation moves to the app where they will actually read it, and the AI answers from your price list.
- 03TikTok learns what a good lead is.Qualified leads and won deals report back to your Event Set, mapped from your own pipeline stages, so the algorithm optimises toward buyers.
Three things that change the week
Comments answered, with your team in control
Comments on your TikTok ads get replies — fully automatic, or with an AI copilot that drafts the reply and waits for a person to approve it. On a platform where the comment section is the ad, that turns public curiosity into conversations instead of leaving your best creative full of unanswered questions.
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Audiences built from real customers
Any CRM segment — qualified leads, buyers, past clients — becomes a TikTok custom audience for retargeting and lookalikes. The targeting comes from people who actually bought from you rather than from interest categories, and it refreshes as your pipeline moves.
Your pipeline, teaching your campaigns
Map your stages to TikTok events with a ready-made preset or your own mapping per campaign. Qualified and won leads report back matched to their campaign, exactly once each, and purchase events fire only on genuinely won deals — so the signal TikTok optimises on is the one you would defend in a meeting.
Guarantees, not good intentions
Each of these is enforced in the product, on every lead, whatever anyone configures.
TikTok questions, answered
How do TikTok leads reach the CRM?
TikTok notifies BM CRM the instant a Lead Generation form is submitted, and the lead appears in your pipeline within seconds, with form answers mapped to CRM fields.
Do custom form questions come through?
Yes. BM CRM reads your form definitions from TikTok, so standard fields and custom questions both land as structured data you can filter and act on.
How do I follow up with a TikTok lead?
Every TikTok lead arrives with the phone number they gave you, so the follow-up happens on WhatsApp — where the AI answers in seconds and books the meeting. Comments on your TikTok ads are answered right in the CRM too.
What are the comment reply options?
Two modes: fully automatic replies by rules you set, or copilot mode where the AI drafts a reply and your team approves before it posts. You can switch modes per campaign.
What does BM CRM send back to TikTok?
Pipeline outcomes mapped to TikTok events, for example a qualified lead or a completed sale, so your campaigns optimize toward real business results rather than raw submissions.
Do Instant Page forms come through as well?
Yes. Instant Page and standard Lead Gen forms both deliver the moment they are submitted, with custom questions mapped onto your own fields.
Can I map my pipeline stages to my own TikTok events?
Yes — use a ready-made preset or set your own mapping per campaign, so what TikTok optimises toward is what your team actually treats as progress.
Where does a TikTok lead's follow-up happen?
On WhatsApp: the lead arrives with the phone number they typed, so an approved template can go out in minutes, which is the window that matters on this platform.
Can I build TikTok audiences from my customers?
Yes. Any CRM segment — buyers, qualified leads, past clients — becomes a custom audience for retargeting and lookalikes, and it refreshes as your pipeline changes.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.