WhatsApp Broadcasts

Bulk WhatsApp messages, without risking your number

Send your offer to everyone who agreed to hear from you, using the message formats WhatsApp approved. See who received, read and replied, and let sending pause itself if too many messages fail.

In plain words:A broadcast is one message sent to many customers at once, such as a promotion or a reminder. WhatsApp lets a business do this only with messages it has approved and only to people who agreed, and BM CRM handles both for you.

Approved messages only Only people who agreed See who read and replied
Renewal offer, expiring membersapproved template
LLiam M. Read
OOlivia S. Read
EEthan W. Delivered
412
sent
318
read
57
replies
What it looks like

An approved message, to the customers who asked to hear from you

Delivered and read per person, replies landing in the same inbox as a live conversation, and one switch that stops everything.

Renewal offer, expiring membersapproved template
LLiam M. Read
OOlivia S. Read
EEthan W. Delivered
412
sent
318
read
57
replies
How it works

Pick the group, pick the message, and watch the replies come in

Three choices. BM CRM checks that every recipient agreed to hear from you, so nothing depends on whoever presses send.

  1. 01Pick the group from your own customers.A group by label, stage, source or any detail you keep, the same group your follow-ups and ad audiences use, not a list pasted from a spreadsheet.
  2. 02Choose a message WhatsApp approved.Write it with the customer's name, buttons and pictures, send it for approval and see its status. Bulk sending uses approved messages, which is what keeps a number in good standing.
  3. 03Send, and watch replies arrive.Sent, delivered, read and replied per campaign, with every reply opening as a live conversation for a person or the AI to continue.
What you can count on

Built in and always on, on every send

These hold on every send, whatever anyone configures.

Only people who agreed are messagedThe check happens inside the send itself, so no campaign, import or automation can get around it. It is not a setting somebody can forget.
STOP is instant, and only the customer reverses itAn opt-out takes effect the moment it arrives, and nothing in the product can opt that person back in: not you, not an import, not the AI.
A failing broadcast stops itselfIf too many messages start failing mid-send, the campaign pauses rather than pushing on. Protecting your number outranks finishing a send.
Nobody receives the same message twiceEvery send is recorded per recipient, so a retry after a network problem continues the campaign instead of repeating it.
What it works with

It uses what you already keep

Named, so you know what a broadcast can reach.

Groups built from

  • Labels
  • Stages
  • Source
  • Your own details
  • Saved groups

In the message

  • Approved formats
  • The customer's name
  • Buttons
  • Pictures and documents

After the send

  • Delivered and read per person
  • Replies in the team inbox
  • The AI assistant
  • Results per campaign
What you get

What changes in your week

Replies that become conversations

A broadcast that starts conversations is worth more than one with a good open rate. Every reply arrives in the team inbox as a live chat with the campaign attached, so the AI can answer immediately and a person can take over, instead of landing in a report nobody answers from.

Stale list, haltedprotection kicked in
OOld contactFailed
OOld contactFailed
11,890 remainingHeld
110
sent
40
failures
ON
auto-halt

Groups that stay honest

You send to a group you already keep, so it is the same group your follow-ups and ad audiences use. Nobody exports a list, edits it in a spreadsheet and imports a version of the truth that only they have.

Results per campaign, per person

Sent, delivered, read and replied, per campaign and per recipient, so you learn which message starts conversations rather than which one felt right. The next send is a decision with evidence behind it.

FAQ

Questions people ask before they buy

What do I need to set this up?

A WhatsApp Business number connected to BM CRM, customers who agreed to hear from you, and a message approved by WhatsApp, which you write and submit inside BM CRM.

Who sets it up?

You can: write the message, submit it for approval, pick the group and send. On the Lead Generation + CRM plan our team runs your WhatsApp campaigns for you.

Which plan includes it?

Every plan, with a monthly allowance of marketing messages that grows with the plan. The pricing page shows the numbers.

Why do broadcasts need approved messages?

WhatsApp only lets a business message many people at once with messages it has approved. BM CRM handles the approval for you, and that is what keeps your number in good standing.

Can I message a list I bought?

Broadcasts go only to customers who agreed to hear from you. That is what protects your number and your delivery rates.

What happens if lots of messages start failing?

Sending pauses itself, so a bad list or a platform problem never harms your number.

What happens to replies?

They arrive in the team inbox as normal conversations, attached to the customer and the campaign, ready for your team or the AI to continue.

How long does approval take?

WhatsApp reviews each message; BM CRM shows you its status the moment it changes, and warns you before you submit a message it is likely to refuse.

More features
Lead Capture Website Forms Website Chat AI Agent Team Inbox Pipeline Automations Meetings Reports Segments AI Voice Roles & Teams Attribution

Send your next offer to everyone who asked to hear from you.

Approved messages, the right group, and a number that stays healthy.

Get startedBook a demo