Turn every WhatsApp enquiry into a booked meeting
BM CRM runs on the official WhatsApp Business Platform. Every enquiry lands in one team inbox, an AI agent replies in seconds, day and night, in any language, and your broadcasts go out with Meta-approved templates to people who opted in.
A customer at 9:12pm, a viewing booked by 9:14
The ad it arrived from, the answer written from your own price list, the viewing booked and confirmed — one conversation, on your business number, while the office was shut.
Three things to start, and we do two of them
Nothing here needs a developer. Most businesses are sending on the same day they start.
- A phone number that can receive one code.A new SIM or an existing line. If that number is on the WhatsApp app today you can move it across — you keep the number and lose only the app.
- A Facebook Business account.Meta checks the business behind the number. We hand you the exact fields to fill and watch the review, so nothing sits waiting for a form nobody knew about.
- One approved message template.We write your first one, submit it, and tell you the moment it clears. After that you can send to anyone who opted in.
WhatsApp’s charge is not our charge
The question every buyer asks second, and the one most tools leave you to search for.
We add nothing to Meta’s conversation charges — that invoice is between you and Meta, and you can see it in your own Business account.
From their first message to your calendar
- 01The customer messages your number.From a click-to-WhatsApp ad, your site, a QR code or a business card. The chat opens in the shared inbox, tagged with where it came from.
- 02The AI answers in seconds.It reads the whole conversation, answers only from your knowledge base, and offers times from your real calendar.
- 03Your rep takes it from there.At the handover the rep gets one alert with the full thread, and the AI steps back on that chat for good.
Three things that change the week
One team inbox on your official number
Every WhatsApp, Instagram and Messenger conversation arrives in one place, and each one has exactly one owner — so two reps never answer the same customer, and nothing sits unread because it was on somebody’s personal phone. A rep sees the whole history, the lead’s pipeline stage and the last thing that was promised, without leaving the chat. When they go on leave, the conversation stays with the business.
An AI agent that sells like your best rep
It answers in seconds, in the customer’s language, at 2am, using only the prices and facts you gave it — and it books straight into your real calendar rather than promising a callback. It moves a genuinely interested lead forward on its own, and the moment a customer asks for a person, or it has qualified them, it hands over to the assigned rep and stops. Never a quote it invented.
Broadcasts that protect your number
Send an approved template to an opted-in list, watch delivery and replies land in the same inbox, and stop everything with one switch if quality dips. STOP is honoured instantly and only the customer can undo it. If failures spike mid-send the system pauses the broadcast on its own and tells you, so your number keeps the standing it has earned — the asset this whole channel rests on.
Four things this channel guarantees you
Each one is enforced by the product itself, on every campaign, every day.
WhatsApp questions, answered
Is this the official WhatsApp Business Platform?
Yes. BM CRM runs on the official WhatsApp Business Platform (Cloud API) by Meta. No unofficial tools, no browser plugins, no risk to your number.
Can I keep my existing WhatsApp number?
Yes, you connect your own WhatsApp Business number through Meta’s official signup flow and keep full ownership of it.
What are message templates and why do broadcasts need them?
Templates are message formats Meta approves in advance. WhatsApp requires them for any bulk or re-engagement message, it is what keeps your number in good standing. BM CRM manages template creation, approval and sending for you.
Who pays for WhatsApp conversation charges?
Meta bills your own WhatsApp Business account directly for conversations, those charges stay yours and we never touch them. Your BM CRM subscription is separate and covers the platform and AI.
What happens when a customer sends STOP?
They are opted out immediately and nothing sends to them again unless they opt back in themselves. This is enforced by the system, not left to memory.
Can my team take over from the AI?
Any time. The moment a teammate replies in a conversation, the AI pauses and the human owns the chat. Manual decisions are always final.
What is the 24-hour window?
When a customer messages you, you can reply freely for the next 24 hours. After that, a message you start has to be an approved template, which is WhatsApp’s rule rather than ours. BM CRM shows which conversations are still open, so nobody writes into a closed one by mistake.
Can I move the number that is on the WhatsApp Business app today?
Yes. You keep the number and lose only the app: once it moves to the official platform, its messages arrive in the BM CRM inbox instead of on the phone. Expect a short gap while the move completes, so tell your team before you start.
How many people can answer from one number?
Your whole team. Everyone replies from the one business number, and each conversation has exactly one owner, so two reps never answer the same customer and nothing sits unread on somebody’s personal phone.
Can I get my conversations and contacts out?
Yes. Contacts, leads and conversation history export from the CRM whenever you ask for them. The data is yours, and that does not change on the day you decide to leave.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.