From Instagram DM to booked appointment
Beauty is discovered on Instagram and booked in chat. BM CRM answers service and price questions in seconds, books the appointment with reminders, and brings clients back on schedule with rebooking campaigns.
A DM at 11:20pm, an appointment on Thursday
The price and the duration answered from your own list, the slot taken in the salon diary, the reminder set — without anyone at the front desk touching a phone.
She asks the price at 11pm, and books wherever she gets an answer
None of that is a service problem. Your team was with clients — which is exactly when the enquiries arrive.
- 11:20 PMA DM arrives on your Instagram: “how much for balayage, and do you have Thursday?”
- 11:24 PMShe asks two other salons the same two questions. It costs her nothing to ask all three.
- 7:40 AMWhoever replied overnight has Thursday at 4pm in the diary with her name on it.
- 9:30 AMYour front desk opens the DMs between clients, and answers the oldest one first.
From the DM to a filled chair
- 01The enquiry arrives wherever she asked.Instagram DM, a comment under a post, WhatsApp or your website — all in one inbox, with her history if she has been in before.
- 02The AI answers with your prices.Service, price and how long it takes, from the list you loaded, in her language — and it offers times that are genuinely free.
- 03It books, reminds, and rebooks.The appointment goes into the salon diary with a reminder before it, and a follow-up invites her back on the cycle you choose.
Three things the salon feels this month
The chair filled from Instagram
Beauty runs on Instagram, and Instagram runs at night. DMs and comments both get an instant, on-brand answer with your real prices, and the conversation ends in a booking rather than “DM us for prices” — which is the sentence that loses the client to whoever answered properly.
Rebooking that happens on rhythm
A client who came six weeks ago is the cheapest booking you will ever make. Sequences invite her back on the cycle you set, stop the moment she replies, and hand a warm conversation to your team — so the diary fills from your own client list before you spend anything on ads.
Quiet days filled on purpose
When next week looks thin, broadcast an offer to the clients who opted in, with an approved template, and watch the replies land in the same inbox as a live conversation. Nobody exports a list, and nobody messages a client who asked not to hear from you.
Guarantees, not good intentions
Each of these is enforced in the product, on every conversation, whatever anyone configures.
Questions people ask before they buy
Can it show our full price list?
Yes, services, prices and durations live in the knowledge base and the AI answers precisely from it.
Does it reduce no-shows?
Reminders go out before every appointment, and a no-show becomes a rebooking follow-up automatically.
Can we bring clients back monthly?
Yes, rebooking sequences on your cycle, plus offer broadcasts to opted-in clients for quiet periods.
What about multiple staff calendars?
Appointments land in your connected calendars with team routing, so each specialist sees their own day.
Can it answer Instagram DMs with our prices?
Yes, in seconds, from the price list you loaded — service, price and how long it takes.
Does it book into our diary?
Yes, real free slots with a reminder before the appointment, and rebooking invitations on the cycle you choose.
Can it fill a quiet week?
Yes — broadcast an offer to the clients who opted in with an approved template, and replies arrive as live conversations.
What happens when we reply ourselves?
The AI steps back on that conversation for good, so a client is never talked over mid-thread.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.