Turn DMs into orders before the tab closes
Shoppers ask one question and buy where the answer comes first. BM CRM replies on WhatsApp, Instagram and Messenger in seconds, follows up with hesitant buyers automatically, and reports real purchases back to your ad platforms.
A size question at 9:05pm, an order before the tab closes
Availability and delivery answered from your own catalogue, the hesitation handled in the same thread, and the sale reported back to the ad that started it.
The cart is full. The question is unanswered
Nothing here is a stock problem or a pricing problem. It is an answering problem, and it happens after hours.
- 9:05 PMA shopper DMs to ask whether the jacket runs small and when it would arrive.
- 9:07 PMNo answer yet, so she opens two other shops that sell something similar.
- 9:20 PMOne of them replies. The question was never really about the jacket — it was about who felt safe to buy from.
- 10:00 AMYour team answers the DM. The order went somewhere else eleven hours ago.
From the DM to a paid order
- 01The question arrives from wherever they saw you.An Instagram DM, a comment under an ad, WhatsApp or your website — in one inbox, with their previous orders beside the thread.
- 02The AI answers from your catalogue.Sizes, availability, delivery times and prices from the knowledge base you loaded, in their language, in seconds.
- 03Hesitation gets a second chance.A shopper who asked and vanished is followed up politely and automatically, and the sequence stops the moment they reply or buy.
Three things the shop feels this month
Public interest turned into orders
Comments under your ads get an instant on-brand reply, and the person who asked moves into a DM where a real answer fits. On a busy campaign the comment section is where most of the intent sits — and it is the part most shops leave unanswered in public.
Price?? 😍
Do you deliver to my area?
The second conversation you never had time for
Most people who ask a question and disappear are not lost, they are busy. A polite follow-up a day later — stopped instantly if they reply — recovers the orders that used to sit in an unread DM until the interest died.
Ads that learn what actually sold
Purchases report back to Meta, TikTok and Snapchat with their value, so optimisation chases revenue instead of add-to-carts. Two campaigns with the same cost per click rarely have the same cost per order, and this is what makes that visible.
Guarantees, not good intentions
Each of these is enforced in the product, on every conversation, whatever anyone configures.
Questions people ask before they buy
Can it answer from our product catalogue?
Yes, load your products, prices and policies into the knowledge base; the AI answers only from it.
Does it handle Instagram comments?
Yes, comments on ads and posts get automatic on-brand replies, and DMs land in the shared inbox.
Can we message past customers about a new collection?
Yes, approved-template broadcasts to your opted-in customers, with delivery and reply tracking.
How do ads know what sold?
Won deals report back to Meta, TikTok and Snapchat automatically, matched to the ad that brought the customer.
Can it answer product questions?
Yes — sizes, availability, delivery and prices from your catalogue knowledge base, in seconds, in the shopper's language.
Are comments on ads covered?
Yes. Comments get an instant on-brand reply and the person can be moved into a DM where a real answer fits.
What happens to a shopper who asks and disappears?
A polite follow-up goes out later, and it stops the moment they reply or order.
Do sales reach the ad platforms?
Yes — purchases report back to Meta, TikTok and Snapchat with their value, exactly once per order.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.