For Education & Training

Every course enquiry becomes a counselling session

Students shortlist three institutes and enrol where someone answered first. BM CRM replies in seconds with the right course details, qualifies programme fit, and books the counselling call, while your competitors are still checking their inbox.

First to answer, every time Programme fit qualified Counselling calls booked
WhatsApp · 8:15 PMAI · replies 24/7
Lead from Ad: “MBA intake”
Do you have a part-time MBA? When does it start?
We do, with evening classes. Shall I book a call with an advisor?
Yes please, tomorrow evening.
Counselling call booked
What it looks like

A course enquiry at 8:30pm, a counselling slot on Wednesday

Fees, intake dates and prerequisites answered from your own programme information, the student’s goal captured, and a counsellor’s slot booked — in one conversation.

WhatsApp · 22:04AI · your published fees
What are Year 4 fees, and is there a bus from Mirdif?
Year 4 is AED 38,400 for the year, billed across three terms, and the Mirdif route still has seats. Term starts 31 August. Would you like a campus tour on Saturday?
Saturday morning please
Tour booked, Sat 09:30 · latest inspection report sent with the confirmation
The gap, in your world

Enrolment closes in nine days. The enquiry came in last night

None of this is an admissions problem. It is a response-time problem, and enrolment windows are exactly when it costs the most.

  1. 8:30 PMA parent asks about fees and the next intake for the diploma programme.
  2. 8:35 PMThey ask two other institutes the same thing. The one that answers becomes the one they trust.
  3. 9:00 AMA counsellor at another institute is already on a call with them.
  4. 11:20 AMYour team reaches the enquiry. The family has already paid a deposit somewhere else.
How it works for an institute

From the enquiry to a counselling session

  1. 01The enquiry arrives with its campaign.From an ad, a website form, a WhatsApp message or a walk-in QR code — tagged with the programme and campaign it came from.
  2. 02The AI answers what families ask.Fees, schedules, prerequisites and intake dates from your own programme information, in the family’s language, at the hour they asked.
  3. 03It books the counselling session.Real slots from your counsellors’ calendars, confirmed in the chat with a reminder — and a full conversation history for whoever takes the meeting.
Lead form, “September intake”captured in seconds
Student name
Zayed A.
Year group
Year 4, British curriculum
Campus
Al Barsha
Bus route
Mirdif
Tagged: Campaign “Sept intake” · curriculum and route mapped
What it changes

Three things the institute feels this intake

Counsellors meeting prepared prospects

By the time a family reaches a counsellor, the programme, the budget expectation and the intended start date are already captured — in conversation, not on a form nobody filled. The session starts with a discussion about fit rather than twenty minutes of basic questions.

Friday, admissionsbooked from the chat
Al Barsha campus
08:00Campus tour, Zayed Al Marri
09:15Placement test, Anjali Sharma
10:30
11:30School day ends — nothing offered after
Registrar reminded before each · Friday stops at 11:30, so the calendar does too

Intake campaigns to people who already asked

When a new intake or schedule opens, broadcast it to the opted-in enquirers who did not enrol last time, with an approved template. The warmest list an institute has is the one that asked last term, and it is usually the one nobody messages.

Enrolments your ads can learn from

Qualified applicants and enrolments report back to Meta and TikTok matched to the campaign that produced them, so spend moves toward the campaigns that fill seats rather than the ones that collect enquiries.

How to compare

What to look for in a CRM for education

Ask these of any vendor, us included. Admissions runs in windows, and the differences show up inside them.

  1. Does it answer outside office hours?Families research in the evening. Ask what reaches an enquiry at 9pm and how fast — the answer decides who they are already talking to by morning.
  2. Where do fees and dates come from?Ask which document the answers are drawn from and what happens when something is not in it. A wrong fee is a refund conversation.
  3. Does it book into counsellors’ calendars?Ask which calendar it writes to, whether it can reschedule, and who is reminded before the session.
  4. Can you see enrolments by campaign?Ask for enquiries, qualified applicants and enrolments broken out by programme and campaign — that is the report an intake is judged on.
  5. Whose enquiry list is it?Ask whose number the conversations live on and what you can export at the end of the year.
What you can count on

Guarantees, not good intentions

Each of these is enforced in the product, on every enquiry, whatever anyone configures.

Fees come from your own informationFees, schedules and prerequisites are answered from what you loaded. Anything missing is flagged to your team rather than estimated to a parent.
A booked session is in the calendarNothing is confirmed to a family that is not written into the counsellor’s connected calendar first.
Intake campaigns respect consentBroadcasts reach only people who opted in, using approved templates, and an opt-out is honoured the moment it arrives.
Every enquiry has an ownerA lead assigns itself and the owner is notified, so no enquiry sits in a shared pile during the week that decides your intake.
FAQ

Questions people ask before they buy

Can it handle many courses?

Yes, the knowledge base holds your full course catalogue per campaign, and the AI answers from it precisely.

What about parents asking for children?

Conversations are natural, whoever writes gets clear answers, and your team sees the full thread when they take over.

Can we message past enquirers for a new intake?

Yes, broadcasts go to your opted-in list with approved templates, tracked per campaign.

Does it work during evenings and weekends?

That is the point, enquiries arrive after class hours, and the AI answers in seconds around the clock.

Can it answer fees and intake dates?

Yes, from your own programme information, in the family's language, at the hour they ask.

Does it book counselling sessions?

Yes — real slots from your counsellors' calendars, confirmed in chat with a reminder, and the full conversation ready for the session.

Can we message last term's enquiries?

Yes, with an approved template, to the people who opted in — usually the warmest list an institute has.

Can we see enrolments by campaign?

Yes. Enquiries, qualified applicants and enrolments break out by programme and campaign, and report back to your ad platforms.

Stop losing customers while you sleep.

Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.

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