For Travel & Tourism

Enquiries from every time zone, answered in seconds

Travellers plan at midnight and book with whoever answers. BM CRM replies instantly in the traveller’s language, qualifies dates, destination and budget, and keeps every quote conversation warm until it closes.

24/7 across time zones Dates & budget qualified Quotes followed up automatically
WhatsApp · 10:03 AMAI · replies 24/7
Lead from Ad: “Maldives packages”
Looking for a 5-night Maldives trip for 2 in October.
Lovely choice! Half-board or all-inclusive? I can book a quick call.
All-inclusive. Let’s talk this evening.
Enquiry qualified · call booked
What it looks like

An enquiry at 3am your time, answered in seconds anyway

Dates, destination, travellers and budget captured in conversation, the package answered from your own itineraries, and the quote moving while they are still planning.

WhatsApp · Saturday 08:20AI agent · answers from your tour notes, escalates the rest
Ffion · five-night Skye coach tour, home to Pontcanna (CF11) on Thursday. No flights on this one, so the Package Travel Regulations rather than an ATOL — and we hold neither.
We're home. My case came off the coach at Cardiff Central soaked through and the lining's ruined — is that yours to sort or the coach firm's?
Not mine to settle either way. It's on your record now with Thursday's date, the drop-off point and your own words, and a person picks it up Monday morning. I'm not going to guess at what you're owed.
OK. And where do I leave a review?
The link sits at the foot of your itinerary email — I'll resend it here. I don't publish reviews and I can't take one down, so whatever you write stays yours.
Same week next year, if you run it.
Logged as an interest, not a booking — nothing is held and no money has moved. When the 2027 dates open the deposit is 20%, £135.00 a head at this year's price, with the balance twelve weeks before you travel.
Ffion's record reads individual subscriber because somebody at your desk ticked it. Nothing here infers it from the booking, and nothing here stops a send that gets it wrong.
Damage claim with a person by Monday · review link resent, nothing published · 2027 pencilled in, no deposit taken
The gap, in your world

They plan on their timezone, not on your office hours

Travel enquiries arrive from every timezone, and the planning window is the same evening. Office hours are the constraint, not the demand.

  1. 3:05 AMA family in another timezone asks about a package for the school holidays.
  2. 3:12 AMThey send the same question to two other agencies — planning happens in one sitting.
  3. 9:00 AMYour office opens to an enquiry that is already six hours old.
  4. 9:40 AMAn agency that answered overnight has sent an itinerary and asked about dates.
How it works for an agency

From the enquiry to a booked trip

  1. 01The enquiry arrives with its campaign.From an ad, your site, Instagram or WhatsApp — tagged with the package or destination that brought them in.
  2. 02The AI captures the trip.Dates, destination, number of travellers and budget as structured fields, with inclusions and prices answered from your own itineraries.
  3. 03The quote gets followed up.Polite automatic nudges until they reply, then your consultant takes over with the whole conversation already in front of them.
What it changes

Three things the agency feels this season

Every timezone covered without a night shift

An answer in seconds, in the traveller’s language, whatever hour it is where they are. For an agency selling to families and expatriates across several countries, that removes the one structural disadvantage of being a small team in one city.

Who you may write to, out of one booking filesubscriber type is a field somebody set
Individual subscribers · consent, its date and where it came from
6,140 contacts
live
Corporate travel desks · companies, LLPs, Scottish partnerships
412 contacts
live
Bought a coach tour from you inside 24 months
2,208 contacts
live
Subscriber type never set · sole traders are hiding in here
587 contacts
you decide
Objected under Art 21(3) — their word, not a preference we set
163 contacts
excluded

Quotes that stay alive

Sent an itinerary and heard nothing is the normal state of this business. Sequences nudge politely on the schedule you set and stop the moment the traveller replies, so quotes are followed up when your consultants are busy delivering somebody else’s trip.

Seasonal packages to past travellers

A segment of people who travelled with you before — by destination, season or budget — becomes the audience for a seasonal broadcast with an approved template. Past travellers are the cheapest bookings an agency will make, and they are usually the least contacted.

How to compare

What to look for in a CRM for travel

Ask these of any vendor, us included. Travel is sold across timezones and languages.

  1. Does it answer at 3am?Ask what reaches an enquiry from another timezone, how fast, and in which language.
  2. Where do prices and inclusions come from?Ask which document the answers are drawn from — an invented inclusion becomes a complaint at the airport.
  3. Does the trip arrive as data?Ask whether dates, travellers and budget land as fields you can filter, or as a paragraph a consultant must re-read before quoting.
  4. What happens to a silent quote?Ask how a quote is followed up, how often, and whether it stops the instant the traveller replies.
  5. Can past travellers be segmented?Ask whether last season’s customers can be targeted by destination or budget, and how consent is enforced when they are.
What you can count on

Guarantees, not good intentions

Each of these is enforced in the product, on every enquiry, whatever anyone configures.

Itineraries are answered from your own materialInclusions and prices come from what you loaded. What is not there is flagged to a consultant rather than promised to a family planning a holiday.
A follow-up stops when they replyEvery nudge is skipped the moment the traveller answers, so nobody is chased about a quote they already responded to.
Seasonal campaigns respect consentBroadcasts reach only opted-in travellers, with approved templates, and an opt-out takes effect immediately.
Answers follow the traveller’s languageThe AI replies in the language each person wrote in, with no per-language setup — which is the normal case in this business, not the exception.
FAQ

Questions people ask before they buy

Can it handle visa and document questions?

It answers from the knowledge base you provide, and hands anything sensitive to your team, with the whole conversation attached.

What about customers in other time zones?

The AI answers in seconds at any hour, so the enquiry is warm when your agents start the day.

Can we promote seasonal offers?

Yes, approved-template broadcasts to your opted-in list, per-campaign tracking included.

Does it work in the customer’s language?

Yes, replies follow the customer’s language automatically, with your team inbox handling all of them together.

Can it answer enquiries from other time zones?

Yes — in seconds, in the traveller's own language, whatever hour it is where they are.

Does it capture the trip?

Yes: dates, destination, number of travellers and budget as structured fields, with inclusions answered from your own itineraries.

What happens to a quote nobody replied to?

Polite nudges continue on your schedule and stop the moment the traveller answers, then a consultant takes it.

Can we target past travellers?

Yes — segment by destination, season or budget and broadcast with an approved template to those who opted in.

Stop losing customers while you sleep.

Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.

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