Facebook Marketing

Facebook leads answered in seconds, not hours

Lead Ads forms land in your CRM the moment they are submitted. Messenger chats arrive in the same team inbox as WhatsApp. Comments on your ads get answered automatically, and your ad account hears which leads turned into business.

Instant Lead Ads capture Messenger in one inbox Results back to Ads Manager
Facebook · Page commentsanswered + taken to DM
G
George R.

How much for the October intake?

↳ Sent you the details in Messenger 🙌
S
Sarah M.

Do you deliver to my area?

Comment → Messenger → captured
What it looks like

A Messenger question at 9:41pm, answered before the ad stopped serving

The ad it came from, the answer written from your own price list, the viewing or call booked — in the same inbox your team already answers WhatsApp in.

Opened from a comment · Sunday 15:52AI · your workshop's own price list
Facebook handed us an id and a timestamp under the habitation-check ad. His name turned up when he tapped Message, and not a moment before.
Opened the van up today, first time since October. Black tide-mark right along the rear seam and the cushions smell of pond water. Roof or seam?
A stain sitting that low is nearly always the seam rather than the roof — but a smell in the upholstery means the meter reading matters more than the photograph does. Could you send one shot from below the offside rear light?
Photo · rear seam, offside
That is the seam. Your list price for a habitation check with a full damp survey is £186.00 including VAT, and the survey is the part that says whether the panel is wet or only marked.
Get it done before the schools break up. And I'm not paying for a guess.
Bench held Thursday 07:30, nothing to pay to hold it, and the damp readings come to you in writing whichever way they read. Owen T. is on this thread if anything shifts.15:58
Bench held, Thursday 07:30 · he switched off WhatsApp templates back in February and that is still off — answering him here does not turn it back on, and nothing here will
Before your first lead

Three things to connect, and one login does them all

No developer, no code on your site. Most businesses are capturing the same day.

  1. A Facebook Page you manage.The Page your ads already run from. One official Meta login connects it, its lead forms and Messenger together — about two minutes.
  2. Your lead forms, or a new one.We read the forms already on the Page and map every question, custom ones included, onto the CRM fields your team reports on.
  3. A WhatsApp number for follow-up.Optional, and worth it: a Facebook lead with a phone number is one tap from a WhatsApp conversation, which is where these deals actually close.
The bill you should ask about

Meta bills you. We never sit in the middle

The second question every buyer asks, and the one most tools leave you to search for.

We add nothing to Meta’s invoice and take no share of your ad budget — that account stays yours, and you can read it in Meta’s own billing.

Ads are priced by MetaYour lead-form and click-to-Messenger campaigns are billed in your own Meta account, on Meta’s rates, the way they are today. Nothing about that moves.
Messenger replies are free to sendAnswering a person who messaged you carries no per-message charge on Messenger, so the AI can reply in seconds without a meter running.
Our subscription is separateOne monthly price for the CRM, the inbox, the AI and the campaigns, with no per-seat fee and no percentage of your ad spend.
How to compare

Five questions to ask any Facebook lead tool

Ask them of us too. They separate a real integration from a nightly CSV with good marketing.

  1. How fast does a lead actually arrive?Meta notifies in real time, so seconds is the only acceptable answer. Ask what happens at 2am and whether anything polls on a schedule instead.
  2. Do custom form questions survive?A budget or unit-type question is the whole value of the form. Ask whether answers land as structured fields your team can filter and report on, or as a blob of text.
  3. Can the same inbox hold Messenger and WhatsApp?Most buyers run both. Ask whether one team sees one thread per person with one owner, or whether each channel gets its own tab and its own missed messages.
  4. What goes back to Ads Manager?Form fills are not outcomes. Ask whether qualified leads and sales report back matched to the original ad, and whether the same lead can report twice.
  5. Whose Page and data is it?Ask whose Meta account the connection lives in, and what you can export on the day you leave. Both answers should be “yours”.
How it works

From the form fill to your calendar

  1. 01Someone submits your form, or opens a chat.Meta tells BM CRM the moment it happens. The lead lands with every answer mapped and the ad, ad set and campaign attached.
  2. 02The AI answers in seconds.On Messenger, in the customer’s language, from your own knowledge base — and it offers times from your team’s real calendar.
  3. 03Your rep takes it, Meta learns.One alert hands the thread over with its history; qualified leads and sales report back to Meta so the budget moves toward the ads that produce buyers.
Instant form · “Pre-season habitation check”six fields, and he typed one of them
Name
Alan P.
Postcode
PR2 8AB
Vehicle
6-berth coachbuilt, 2018 · twin-axle
Stored
Farm compound, Ribble Valley · unplugged since October
What you have noticed
Tide-mark on the rear seam, damp smell inside
Week that suits
Before the schools break up
Into your pipeline under ad set “Fylde + Ribble Valley” · we hold when the opt-in happened, on which channel and what it came from. We do not hold the sentence he agreed to, because the wording is yours and we never kept a copy of it.
What you actually get

Three things that change the week

Comments answered while the ad is live

Public comments on your ads and posts get an on-brand reply automatically, so a question under the creative becomes a private conversation instead of unanswered social proof. Your team sees the whole thread in the CRM, and can step in on any one of them. The people who comment are often the ones who never fill a form.

Under the habitation-check adanswered in public, finished in private
N
No name came with this comment

Same price on a twin-axle or does it go up?

↳ Same check, same price. The extra half hour is in the running gear and that gets quoted once it is on the bench.
N
No name came with this comment

Take me off your list. I have asked before.

↳ There is no name attached to a comment, so we cannot find you on the list from out here. Tap Message and say it in the thread and it goes on your record the moment you do.
N
No name came with this comment

Do they do gas safety checks? Ring me on the number on my page.

↳ We do, and it runs alongside the habitation check. We cannot see your page from a comment and there is no phone at this end — bring it into the thread and it is answered there 💬
A comment reaches us as an id, a timestamp and the words. A public reply may carry an answer but never a link or a phone number; that one is refused before it publishes. Outside the hours you set on the campaign, nothing publishes at all.

Ads Manager that sees past the click

Qualified leads and closed sales report back to Meta, matched to the ad that produced them, exactly once each. Your campaigns stop optimising for whoever fills forms fastest and start finding the people who buy — and you can compare creatives by pipeline value rather than by cost per form fill.

Sent back to your Facebook campaignsoutcome by outcome
Enquiry · “Pre-season habitation check”sent
Check attended, damp confirmed at the rear seamsent
Seam repair approved · £1,240.00 including VATsent
Comment with nobody behind itno event

One pipeline for every Meta source

Lead Ads, click-to-Messenger, comments and organic DMs all arrive in the same pipeline with the same stages, the same follow-ups and the same reports as your WhatsApp leads. One place to look, one definition of qualified, and no channel quietly keeping its own version of the truth.

Facebook ad, boosted from the Page
your copy, read by nobody here
A photo, before anyone drives anywhere
in the thread, since there is no phone line
Bench slot, Thursday 07:30
tagged to the ad set that earned it
Outcome to Meta
the job on the bench, not the tap
What you can count on

Guarantees, not good intentions

Each of these is enforced in the product, on every send, whatever anyone configures.

Every genuine enquiry gets an answerA real customer message is always replied to — by the AI in seconds, or by the rep it hands to. Nothing sits unanswered because it arrived on a channel nobody was watching.
One owner per conversationA thread belongs to exactly one person, so two reps never answer the same customer, and the unread count follows whoever actually owes a reply.
Your reply is the pause buttonThe moment a human types, the AI steps back on that conversation for good. A manual decision is final, and nothing re-opens it.
A lead is stored exactly onceMeta delivers notifications at least once and retries after a failure; BM CRM keys every lead by its Meta id, so retries can never produce a duplicate in your pipeline or a second report back to Meta.
FAQ

Facebook questions, answered

How fast do Facebook Lead Ads reach the CRM?

Within seconds of submission. Meta notifies BM CRM the moment a form is filled, and the lead appears in your pipeline with all form answers mapped.

Do you support custom questions on lead forms?

Yes, form fields, including custom questions, map onto your CRM fields, so answers land as usable data rather than a text blob.

Can the AI reply on Messenger like it does on WhatsApp?

Yes. The same AI agent works Messenger conversations: it answers from your knowledge base, qualifies, books meetings, and pauses the moment a human replies.

What gets sent back to Meta?

Pipeline outcomes, for example "qualified", "meeting booked", "purchased", matched to the ad the lead came from, so Ads Manager optimizes toward real business results. You control this per campaign.

Do I need a developer to set this up?

No. You connect your Facebook Page with the official Meta login and pick your forms, the rest is handled for you.

Can I keep using the Page my team already runs?

Yes. One official Meta login connects the Page you already advertise from, its lead forms and Messenger — nothing is rebuilt and nothing moves.

What happens to comments on my ads?

They get an on-brand reply automatically, and the whole thread is visible in the CRM so your team can step in. The people who comment are often the ones who never fill a form.

Can two teammates answer the same Messenger chat?

No — every conversation has exactly one owner, and the unread count follows whoever owes the reply, so nobody answers over a colleague.

What can we export if we leave?

Contacts, leads and conversation history, whenever you ask. The Page and the ad account are yours throughout; nothing about them depends on us.

More channels
WhatsApp Instagram TikTok Snapchat LinkedIn Google Telegram

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