Lead Capture

All your ad enquiries in one place, the moment they arrive

Facebook, Instagram, TikTok, Snapchat, LinkedIn and Google ad forms, chats that start from your ads, your website form and your spreadsheets all land in one list within seconds, with the exact ad that brought each enquiry attached.

In plain words:When someone fills in your ad form or messages you from an ad, their details appear in BM CRM straight away, ready for your team or the AI to answer. No downloads, no copying from one screen to another.

Every source, one list Arrives in seconds The ad that brought it, attached
Any platform’s form, one pipelinecaptured in seconds
Name
Grace Sullivan
Phone
+1 512 ••• ••41
Which service?
Villa garden design
Tagged: Meta · Campaign “Villas Q3” · custom answers mapped
What it looks like

A form filled in at 9:12pm, on your list before your team is back

Every answer the customer gave is a detail you can filter, with the channel, campaign and ad attached, and the AI can already be replying.

Your own form, the night she filled it inThursday 9:40 PM · this time she came looking
Name
Yolanda Esquivel
Roof
Midtown Tucson · single story, west-facing, shaded till noon
Why now
July and August, both the highest bills she has had
Consent
Checked 9:41 PM · your form copy, version 4
Email she typed
Ends on a carrier's wireless domain · flagged by your team, not by the form
How she actually got here
Paid search to your pricing page. Not the comparison form.
That consent leaves with her in the export. The sentence she agreed to does not, because it was never kept here — your form is where the wording lives, and the version tag beside it is the field your team added so that in eighteen months you can still say which words she saw.
How it works

Connect each source once, and stop downloading spreadsheets

Three things happen to every enquiry, in this order, whichever channel it came from.

  1. 01The platform tells BM CRM the moment it happens.Facebook, Instagram, TikTok, Snapchat, LinkedIn and Google notify BM CRM as soon as a form is sent; chats from your ads arrive with their first message. Nothing to download, nothing to wait for.
  2. 02Answers become details, not a block of text.Every question on the form, standard or your own, becomes a detail on the customer: budget, service, model, area. You can filter and report on each one.
  3. 03The enquiry gets an owner and a first reply.It goes to the right teammate by campaign or in turn, that person is told on their phone, and the first message can go out automatically while the customer is still interested.
Bought row
an upload, and it sends nothing
Her own submission
your form, your wording, your version
Merged
one contact, both sources kept
Quoted by a person
off the route she chose
What you can count on

Built in and always on, on every enquiry

These are not settings someone has to remember. They hold on every enquiry, whatever anyone configures.

No enquiry is counted twiceAd platforms sometimes send the same form twice. BM CRM recognises it and keeps one record, so your numbers and your team's time stay honest.
One person, one customer recordThe same person enquiring twice becomes one customer with two enquiries, so your team sees the whole history instead of two half-conversations.
An import never messages anyoneBringing in a list only creates records. Imported customers get no automatic messages, ever, so a spreadsheet can never surprise them.
Every enquiry remembers its adThe channel, campaign and ad stay with the customer for good, so months later you still know which spend brought them.
What it captures from

Every source you already pay for

Named, so you know exactly what "all your enquiries" means.

Ad forms

  • Facebook & Instagram lead forms
  • TikTok lead forms
  • Snapchat lead forms
  • LinkedIn lead forms
  • Google lead forms

Chats

  • Ads that open WhatsApp
  • Instagram messages
  • Messenger
  • Telegram
  • Comments under your ads

Your own channels

  • Your website form
  • QR codes
  • CSV, Excel and Google Sheets
  • Typed in by your team
What you get

What changes in your week

One list instead of six dashboards

Enquiries from every channel share one board, one meaning of "serious" and one report. You can finally compare what an enquiry costs on Facebook, TikTok, Google and your own website, because they are measured the same way, and nobody keeps a private spreadsheet for the channel they run.

She opened this thread herselfFriday 7:26 AM · from the button on your site
Three weeks earlier she filled in one comparison-site form. Four companies bought that name. Yours was one of the four.
Before anything else — how did four different companies get my number? I filled out one thing, once.
One form, sold four ways. Ours arrived as a list upload from that vendor on 14 August, and that is precisely what your record says: an upload, from them, that date. Because it came in that way, nothing went out to you off the back of it.
That is the answer I wanted. I want one real quote from one company, not four people racing me.
Then start again on ours — it is the form whose wording we write and keep, and it asks what a roof actually needs. This morning's messages and that submission land on the same record, so nobody here works you as two people.
Sent.
Two arrivals, one contact: the bought row and her own submission merged, and both sources stay on the timeline. Which of the two closed is a question the record can answer in six weeks.
A name you bought and a person who came looking are not the same lead, and only one of them chose you.

A name on every enquiry

New enquiries go to a teammate by campaign or in turn, and that person is told on their phone. An enquiry with a name on it gets worked. An enquiry in a shared pile waits for whoever looks first, which on a busy day is nobody.

One button, a different tag on every page
Site chat button → WhatsApp · tag "pricing"

The same button sits on four pages and hands the thread a different tag from each. Open it from the pricing page and the record says pricing page — not "the website", and not the vendor who sold her name three weeks before she had heard of you.

The first reply before the customer cools

A new enquiry can start an approved WhatsApp message or the AI assistant the moment it lands, so the conversation starts while your ad is still the reason they are interested, not tomorrow morning.

FAQ

Questions people ask before they buy

What do I need to set this up?

Access to the ad accounts and pages you want connected (Facebook and Instagram, TikTok, Snapchat, LinkedIn or Google), and your website if you want its form connected too. Each one connects with its official login.

Who sets it up?

You can, with guided steps inside BM CRM: connect an account, pick the forms, choose who gets the enquiries. On the Lead Generation + CRM plan, our team does it for you.

Which plan includes it?

Every plan. The pricing page shows what each plan includes and how many enquiries and contacts it covers.

Which sources are supported?

Facebook and Instagram lead forms, ads that open a WhatsApp, Messenger or Instagram chat, TikTok lead forms (including Instant Pages), Snapchat lead forms, LinkedIn lead forms, Google lead forms, Telegram, your website form, and CSV, Excel or Google Sheets imports.

How fast do enquiries arrive?

Within seconds. The ad platforms notify BM CRM the moment a form is sent, so there is no waiting and no manual export.

Do my own form questions come through?

Yes. Every question on the form, including the ones you wrote yourself, becomes a field on the customer, so the answers arrive as usable details rather than a block of text.

Will importing a list message anyone?

No. An import only creates records. Messages go out when you send them, and only to people who agreed to hear from you.

What stops the same person becoming two enquiries?

BM CRM recognises the same person and keeps one customer record with both enquiries on it, so your team sees the whole history in one place.

More features
Website Forms Website Chat AI Agent Team Inbox Pipeline Broadcasts Automations Meetings Reports Segments AI Voice Roles & Teams Attribution

Stop losing the enquiries you paid for.

Connect your ad accounts once, and every enquiry lands in one place with the ad that brought it, ready to be answered in seconds.

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