For Automotive

From ad click to booked test drive

Car buyers compare fast and go quiet faster. BM CRM answers every model enquiry in seconds, qualifies budget and trade-in intent, and books the test drive while the buyer is still excited, then tells your ad account which campaigns produce real buyers.

Instant model answers Test drives in the calendar Ads optimized for buyers
Booked from chatyour real calendar
Saturday
11:00Test drive, Michael N.
13:00
15:30Trade-in valuation, Sarah T.
Test drives booked from chat
What it looks like

A model question at 10:48pm, a test drive on Saturday

The offer answered from your own price list, the trade-in noted, the slot taken in the showroom diary — while the competitor’s enquiry form waits for Monday.

Messenger · Tuesday 11:58 PM CTAfter hours · answering, not soliciting
Marisol · Marketplace listing, used crew-cab pickup, Dallas–Fort Worth store
¿Todavía está disponible la camioneta? ¿Cuál sería el precio total?
Sí, sigue disponible. Son $28,450, más impuesto, título y registro — le mando el desglose completo ahora mismo. ¿Seguimos en español o prefiere inglés?
English is fine. I'm over in El Paso — can I put something down to hold it until Thursday?
$500 down holds it and it's refundable, but that gets handled at our store, not in this thread. Thursday 7:15 PM is open for a test drive if you're making that drive in.
It's 10:58 PM where she is. If she goes quiet, her follow-up waits for 8:00 AM Mountain — her clock, not this store's.
Test drive Thursday 7:15 PM · out-the-door sheet filed against her record
The gap, in your world

The buyer is comparing three showrooms from the same sofa

Nothing here is a discipline problem. It is a shift nobody is on, and it is the shift car buyers do their research in.

  1. 10:48 PMThey tap your launch ad and ask what the monthly payment looks like on the mid-spec car.
  2. 10:52 PMThey ask two other dealers the same thing. Whoever answers first shapes what “good value” means.
  3. 8:30 AMThe showroom opens. One dealer already has a Saturday test drive booked with their name on it.
  4. 9:15 AMYour salesperson starts on last night’s enquiries in the order they arrived, not in the order of who is ready to buy.
How it works for a showroom

From the ad tap to a test drive booked

  1. 01The enquiry arrives with the model on it.From a launch ad, an offer campaign, a trade-in form or your website — tagged with the campaign and the model they were looking at.
  2. 02The AI answers like a good salesperson.Specs, offers, availability and payment structures from your own knowledge base, and it captures the trade-in and the timeline in conversation.
  3. 03It books the test drive, then hands over.Real slots from the showroom diary, confirmed in the chat, rescheduled when plans change — and one alert to the salesperson with the whole thread.
11:58 PM Marketplace message
Answered on sight — she wrote first
Out-the-door breakdown, in Spanish
Read off your price sheet, never guessed
Follow-up held to her time zone
8:00 AM Mountain, not 8:00 AM Central
Thursday 7:15 PM test drive
Money down and paperwork stay in-store
What it changes

Three things the showroom feels this month

Every launch campaign in one pipeline

New-model ads, offer campaigns, trade-in forms and website enquiries land in the same pipeline with the campaign attached, so you can see which launch actually filled the diary. The Monday meeting stops being a debate about which creative felt strong and starts being a comparison of booked test drives per campaign.

Inquiries by store — and which clock each buyer is onLast 30 days
Dallas–Fort Worth · Central186 inquiries
Houston · Central124 inquiries
Atlanta · Eastern71 inquiries
El Paso · Mountain42 inquiries

Quiet hours are a workspace setting, applied in an audience's own time zone rather than a store's — Texas alone spans two of them.

Follow-ups that outlast a busy floor

Most car buyers are weeks away from a decision, and that is exactly the window a busy showroom loses. Sequences keep quiet enquiries warm for as long as it takes and stop the moment the customer replies — so the person who was “just looking” in March is still yours in May.

Sales your ad accounts can see

Booked test drives and closed sales report back to Meta and TikTok matched to the campaign that produced them, so the budget moves toward the ads that bring people into the showroom rather than the ones that collect the cheapest form fills.

How to compare

What to look for in a CRM for a dealership

Ask these of any vendor, us included. They separate a showroom CRM from a contact list with reminders.

  1. Does it answer at 10pm?Car research happens after work. Ask what reaches a buyer who enquires at night, and how fast — in seconds, or when the showroom opens.
  2. Where do the numbers come from?A wrong monthly payment is a lost deal and a trust problem. Ask which file the answers are drawn from, and what happens when the answer is not in it.
  3. Does it book into the real diary?A test drive that exists only in the CRM is a double-booking waiting to happen. Ask which calendar it writes to and who gets reminded.
  4. Can you see bookings by campaign?Ask for test drives and sales broken out by campaign and model — that is the report a marketing budget should be argued from.
  5. Who owns the conversation?Ask whose number the enquiries land on, and what happens to that history when a salesperson leaves.
What you can count on

Guarantees, not good intentions

Each of these is enforced in the product, on every enquiry, whatever anyone configures.

Prices come from your price listOffers, payments and availability are answered from the knowledge base you loaded. If it is not there, the AI says so and asks your team rather than inventing a figure a buyer will quote back to you.
A booked test drive is in the diaryNothing is confirmed to a customer that is not written into the connected calendar first, so nobody arrives to a showroom that was not expecting them.
One salesperson per buyerEvery conversation has exactly one owner, so two of your team never work the same buyer — and the unread count follows whoever owes the reply.
The buyer stays with the businessConversations live on the company’s number, so the history remains when a salesperson moves on, and contact details can be masked from staff while the AI handles the lead.
FAQ

Questions people ask before they buy

Can it quote prices and offers?

It answers only from the price list and offers you load into its knowledge base, and says so honestly when something needs a human.

Can we run new-model launch campaigns?

Yes, approved-template broadcasts to your opted-in list, with delivery and reply tracking per campaign.

What about multiple branches?

Teams and routing rules send each lead to the right branch or salesperson automatically, with clear ownership.

Do walk-in and phone leads fit too?

Yes, add them manually or by import; they join the same pipeline and follow-ups (imports never trigger automatic messages).

Does it answer enquiries at night?

Yes — in seconds, from your own offers and specifications, which is when most car research actually happens.

Can it book a test drive?

Yes, into the showroom diary with real free slots, a reminder before it, and a reschedule handled in the same conversation.

Do trade-in enquiries land in the same place?

Yes. Launch ads, offer campaigns, trade-in forms and website enquiries all arrive in one pipeline with the campaign attached.

Can we see which campaign filled the diary?

Yes — test drives and sales break out by campaign and model, and they report back to Meta and TikTok so budget follows what brings people in.

Stop losing customers while you sleep.

Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.

Get startedRequest a demo