Your priciest LinkedIn leads, treated that way
LinkedIn leads cost more than any other channel, and deserve better than a CSV. BM CRM receives each Lead Gen Form submission the moment it happens, maps every answer, moves it into the same pipeline as all your channels, follows up on WhatsApp in one tap, and reports qualified leads and sales back to LinkedIn.
A Lead Gen Form at 4:12pm, worked like the expensive lead it is
Job title, company and the question you added, each on its own field, with the campaign attached — and a follow-up that starts before the prospect has closed the tab.
Three things to start, and one login covers them
One official LinkedIn login connects capture, conversions and audiences together.
- A LinkedIn Ads account you manage.Authorise it once with LinkedIn’s own login. Your Lead Gen Forms are read from the account, so there is nothing to rebuild.
- Your questions pointed at your fields.Standard fields and custom questions map onto the CRM fields you name — you can point any question at any field, so a seniority answer lands where your reports expect it.
- A route for the follow-up.A phone number turns into a WhatsApp conversation in one tap; an email address goes to the rep who owns the account. Either way it happens while the lead is warm.
LinkedIn bills the ads. Nothing is added on top
On the most expensive channel most businesses run, this question deserves a straight answer.
We take no share of your LinkedIn budget and add nothing to its invoice; the account stays yours, and LinkedIn’s billing is the record.
From the form fill to a conversation that fits B2B
- 01LinkedIn notifies us on submission.The lead lands in seconds with every answer mapped, the campaign attached, and a round-the-clock sweep behind it so nothing is missed.
- 02The follow-up starts immediately.WhatsApp with an approved template where there is a number, or the assigned rep where there is not — while the form fill is still the last thing they did.
- 03LinkedIn learns which campaigns pay.Qualified leads, meetings and sales report back matched to their campaign, so the spend moves toward the audiences that produce pipeline.
Three things that change the quarter
Matched Audiences built from your pipeline
Turn a segment of qualified leads, customers or past clients into a LinkedIn Matched Audience for retargeting and lookalikes. The seed is people who actually bought from you, so the lookalike is modelled on revenue rather than on job titles you guessed at — and it updates as your pipeline moves.
Campaigns judged on pipeline, not form fills
Qualified leads, booked meetings and closed sales report back to LinkedIn matched to their campaign, exactly once each. At LinkedIn’s cost per lead, the difference between optimising for submissions and optimising for meetings is the whole budget — and this is the part that makes that comparison possible.
One pipeline with every other channel
LinkedIn leads sit beside your WhatsApp, Meta, TikTok and Google leads with the same stages, the same follow-ups and the same reports. When the board asks which channel produced the quarter, the answer comes from one table rather than five exports.
Guarantees, not good intentions
Each of these is enforced in the product, on every lead, whatever anyone configures.
LinkedIn questions, answered
How fast do LinkedIn leads reach the CRM?
Within seconds, LinkedIn pushes each submission to BM CRM the moment it arrives, and a continuous sweep double-checks around the clock so nothing is ever missed.
Do custom form questions come through?
Yes, and you control the mapping: point any question at any CRM field (or a custom field), so answers arrive as structured data.
Can I message LinkedIn leads back on LinkedIn?
LinkedIn does not offer business messaging tools the way WhatsApp does. The built-in path is WhatsApp follow-up: leads with a phone number can be messaged with approved templates in one tap.
What gets sent back to LinkedIn?
Pipeline outcomes, qualified leads, meetings, sales, matched to their campaign, so LinkedIn optimizes toward real results. You control this per campaign.
Can I point a custom question at any CRM field?
Yes — standard fields and custom questions can each be mapped onto the field you choose, so a seniority or budget answer lands where your reports expect it.
How should we follow up a LinkedIn lead?
A phone number becomes a WhatsApp conversation in one tap with an approved template; where there is only an email, the assigned rep is notified immediately.
Can CRM segments become LinkedIn audiences?
Yes. A segment of qualified leads or customers becomes a Matched Audience for retargeting and lookalikes, seeded from people who actually bought.
Do LinkedIn leads sit in the same pipeline?
Yes — beside your WhatsApp, Meta, TikTok and Google leads, with the same stages and reports, so cost per qualified lead is comparable across channels.
Stop losing customers while you sleep.
Switch on BM CRM and turn every enquiry, from every channel you run, into a booked appointment, starting today.