Reports & Analytics

See which ads, and which salespeople, bring in sales

How many enquiries came in, how many became serious, what you won and where each one came from, in your own currency. Tap any number to see the customers behind it.

In plain words:The reports read your sales board, so nothing is typed in twice. When a number looks wrong, you click it and see exactly which customers it counted.

The customers behind every number In your currency Build your own report
Qualified leads by sourcethis month
Google lead forms41 of 90
Meta Lead Ads52 of 300
TikTok forms18 of 120

Volume is the platform’s number, quality is yours

What it looks like

Which ads send serious buyers, not just form-fillers

Measured from your own board, in your own currency, and every bar opens into the exact customers it was counted from.

Qualified leads by sourcethis month
Google lead forms41 of 90
Meta Lead Ads52 of 300
TikTok forms18 of 120

Volume is the platform’s number, quality is yours

How it works

The reports read your board, so nothing is typed in twice

The numbers come from the work your team already did. Reporting needs no extra step from anyone.

  1. 01The information arrives as work happens.Customers carry their channel and campaign from the moment they arrive; stages move as sales progress; values are entered once. There is no reporting chore.
  2. 02Pick a report, or build one.Sales, ads, team activity and what the AI did come ready. The builder puts together your own from the same numbers and saves it.
  3. 03Open any number.Every figure opens into the customers behind it, so a number that looks wrong is checked in two clicks rather than argued about.
What you can count on

Numbers you can trust, on every report

These hold on every figure, whatever anyone configures.

Every number opens into its customersNo figure on any report is a black box. The list behind it is one click away, which is the only reason to trust a dashboard at all.
Money is shown in your currencyValues are stored once and added up in your currency, so a report, a board total and a customer record never disagree.
Every enquiry names its adEnquiries, serious customers and sales break out by channel, campaign and ad, because which spend brought a customer is the question a report exists to answer.
Team numbers are fairActivity is measured from real events, replies, follow-ups, appointments and sales, with the customers behind each figure visible to the person being measured.
What it measures

Every part of the work

Named, so you know what "reports" covers.

Sales

  • Totals per stage
  • How often you win
  • What you won
  • How long sales take

Ads

  • Enquiries by channel
  • Serious customers by campaign
  • Sales by ad
  • Cost per serious customer

People and the AI

  • Replies and follow-ups
  • Appointments booked
  • Sales per teammate
  • What the AI handled
What you get

What changes in your month

A Monday meeting that runs on numbers

Totals per stage, how often you win and what you won, with the customers behind each one. The meeting stops being a round of guesses and becomes a review of the same figures everyone can open, including the ones nobody likes.

Pipeline value by stagelive
Qualified$190,000
Proposal sent$340,000
Won this month$128,000

Your currency, summed honestly

Ad decisions with sales attached

Enquiries, serious customers and sales by channel, campaign and ad. You can finally answer which ad produced customers rather than which produced the cheapest form fills, and move budget with evidence in front of you.

A report you can hand to somebody

Put together your own from the numbers that matter to you, save it, and print it as a PDF for a partner or a board. A monthly report takes a minute instead of a morning. The numbers in it are the same ones on the board, so nobody argues about a different version.

FAQ

Questions people ask before they buy

What do I need to set this up?

Nothing. The reports read the work your team already does on the sales board and in the inbox. To see ad spend and cost per serious customer, connect your ad accounts.

Who sets it up?

Nobody needs to. The standard reports are ready from day one; you can save your own views, and our team builds them for you on the Lead Generation + CRM plan.

Which plan includes it?

Every plan. The pricing page shows what each plan includes.

Can I see which ad brought the sale?

Yes. Enquiries, serious customers and sales are broken down by channel, campaign and ad, from your own sales board.

Are the numbers in my currency?

Yes. Values are stored once and added up in your currency, so a report and a customer record never disagree.

Can I check a number that looks wrong?

Always. Every number opens into the exact list of customers behind it, so you can check any figure in two clicks.

Can managers see the team's numbers?

Yes. Managers see their team; salespeople see their own work.

How is this different from Attribution?

Reports show you which ads bring customers. Attribution tells the ad platforms the same thing, so their systems find more of them.

Run your Monday meeting on real numbers.

Which ads paid off, who is closing, and the customers behind every figure.