# Education & Training — BM CRM

> Answer course enquiries in seconds on WhatsApp, qualify programme fit and budget with AI, book enrolment consultations, and report enrolments back to your ad platforms.

- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Every course enquiry becomes a counselling session

Students shortlist three institutes and enrol where someone answered first. BM CRM replies in seconds with the right course details, qualifies programme fit, and books the counselling call — while your competitors are still checking their inbox.

## What you get

- **Course questions, instant answers.** Fees, schedules, prerequisites and intakes answered from your knowledge base — accurately, in the student’s language.
- **Qualified by real intent.** The AI reads interest from the conversation — programme, budget, start date — and advances genuine applicants.
- **Counselling in the calendar.** Consultation slots offered in chat and booked with reminders, so counsellors meet prepared students.
- **Intake campaigns.** Approved-template broadcasts to opted-in past enquirers when a new intake or scholarship opens.
- **Enrolments back to your ads.** Qualified applicants and enrolments report back to Meta and TikTok — spend shifts toward campaigns that fill classrooms.

## How it works

1. **Connect your channels.** WhatsApp plus your Meta and TikTok lead campaigns.
2. **AI answers and qualifies.** Course details in seconds, applicant fit from the conversation.
3. **Counsellors enrol.** Booked calls with full context — the shortest path from enquiry to enrolment.

## Frequently asked questions

### Can it handle many courses?

Yes — the knowledge base holds your full course catalogue per campaign, and the AI answers from it precisely.

### What about parents asking for children?

Conversations are natural — whoever writes gets clear answers, and your team sees the full thread when they take over.

### Can we message past enquirers for a new intake?

Yes — broadcasts go to your opted-in list with approved templates, tracked per campaign.

### Does it work during evenings and weekends?

That is the point — enquiries arrive after class hours, and the AI answers in seconds around the clock.

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[BM CRM](https://www.bmcrm.ai) — https://www.bmcrm.ai/solutions/education