# Segments, Tags & Custom Fields — BM CRM

> Build reusable segments from tags, stages, sources and custom fields — then use them for broadcasts, automations, ad audiences and reports. One definition, used everywhere.

- All features: https://www.bmcrm.ai/features
- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Know exactly who, for exactly what

Tag contacts, capture custom fields from your forms, and build segments from anything you track. One segment definition powers broadcasts, automations, ad audiences and reports — always up to date.

## What you get

- **Segments that stay fresh.** A segment is a live filter, not a frozen list — contacts flow in and out as their data changes.
- **Tags for the human stuff.** VIP, Arabic-speaker, price-sensitive — the labels your team actually thinks in, one tap to apply.
- **Custom fields from capture.** Your ad-form questions become CRM fields automatically — budget, area, model, program — filterable like everything else.
- **One definition, used everywhere.** The same segment targets a broadcast, gates an automation, feeds a TikTok audience and filters a report.
- **Ad audiences from segments.** Turn a segment of buyers or qualified leads into a TikTok custom audience for lookalikes and retargeting.
- **Import-friendly.** Bring lists in with their columns mapped to fields, tag them on arrival, and segment them immediately.

## How it works

1. **Track what matters.** Tags, stages, sources and custom fields accumulate automatically as you work.
2. **Build the segment once.** Combine any conditions — it stays current on its own.
3. **Use it everywhere.** Broadcasts, automations, audiences, reports — same segment, same truth.

## Frequently asked questions

### Do segments update themselves?

Yes — a segment is a saved filter. When a contact’s data changes, they enter or leave matching segments automatically.

### Where do custom fields come from?

From your ad and website forms (mapped automatically), from imports, and from fields your team fills in — all filterable and reportable.

### Can a segment feed my ads?

Yes — segments can become TikTok custom audiences for retargeting and lookalikes, built from your real customer data.

### Is there a limit to conditions?

Combine tags, stages, sources, dates and custom fields freely — if you track it, you can segment by it.

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[Lead Capture](https://www.bmcrm.ai/features/lead-capture) · [AI Agent](https://www.bmcrm.ai/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/features/broadcasts) · [Automations](https://www.bmcrm.ai/features/automations) · [Meetings](https://www.bmcrm.ai/features/meetings) · [Reports](https://www.bmcrm.ai/features/reports) · [Segments](https://www.bmcrm.ai/features/segments) · [AI Voice](https://www.bmcrm.ai/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/features/roles) · [Attribution](https://www.bmcrm.ai/features/attribution)