# Reports & Analytics — BM CRM

> Reports for pipeline and sales, campaign attribution, team activity and AI performance — filterable, drillable to the leads behind every number, printable, and yours to customize.

- All features: https://www.bmcrm.ai/features
- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Every number, with the leads behind it

Pipeline value, win rates, campaign attribution, team activity, AI performance — measured from your real data, in your currency. Click any number and see the exact leads inside it.

## What you get

- **Pipeline & sales.** Stage totals, win rates, revenue won — the numbers a sales meeting actually runs on.
- **Attribution that names ads.** Leads, qualified leads and revenue by channel and campaign — see which spend produces buyers, not clicks.
- **Team performance.** Replies, follow-ups, meetings and wins per teammate — visible to managers, fair to reps.
- **AI performance.** What the AI handled, qualified and booked — so you know what it earns you.
- **Drill-down everywhere.** Every metric opens into the exact list of leads behind it — no black-box numbers.
- **Custom report builder.** Compose your own report from the metrics that matter to you, save it, and print it as a PDF.

## How it works

1. **Open a report.** Pipeline, attribution, activity, AI or team — ready out of the box.
2. **Filter and drill.** By date, channel, campaign, owner — then click through to the leads themselves.
3. **Save and share.** Save custom views and print clean PDFs for the Monday meeting.

## Frequently asked questions

### Can I see which campaign made the revenue?

Yes — attribution reports tie leads, qualified leads and won revenue back to the channel, campaign and ad that produced them.

### Are the numbers in my currency?

Yes — everything is computed and displayed in your workspace currency, the same number everywhere it appears.

### Can I check a suspicious number?

Always — every metric drills down to the exact leads behind it, so you can verify any figure in two clicks.

### Can managers see team reports?

Team performance views are manager-gated — reps see their own work, managers see the team.

---

[Lead Capture](https://www.bmcrm.ai/features/lead-capture) · [AI Agent](https://www.bmcrm.ai/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/features/broadcasts) · [Automations](https://www.bmcrm.ai/features/automations) · [Meetings](https://www.bmcrm.ai/features/meetings) · [Reports](https://www.bmcrm.ai/features/reports) · [Segments](https://www.bmcrm.ai/features/segments) · [AI Voice](https://www.bmcrm.ai/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/features/roles) · [Attribution](https://www.bmcrm.ai/features/attribution)