# WhatsApp Broadcasts — BM CRM

> Send WhatsApp campaigns to opted-in audiences using Meta-approved templates: delivery and reply tracking, safe sending speed, and automatic protection for your number.

- All features: https://www.bmcrm.ai/features
- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Reach thousands, without risking your number

Broadcasts go to people who opted in, using templates Meta approved — the compliant way to do WhatsApp marketing. Delivery, replies and results are tracked per campaign, and sending pauses itself if failures spike.

## What you get

- **Templates, managed for you.** Create templates with variables, buttons and media, submit them for Meta approval, and see their status — all inside BM CRM.
- **Audiences from your data.** Target segments you already have — by tag, stage, source or custom field — not a pasted list of numbers.
- **Results per campaign.** Sent, delivered, read and replied — per campaign, so you learn which message actually starts conversations.
- **Replies become conversations.** Every reply lands in the team inbox as a live conversation, ready for a human or the AI to continue.
- **Your number, protected.** Sending respects WhatsApp’s rules and quality signals, and halts automatically on failure spikes — a banned number is not a risk worth taking.
- **STOP honored instantly.** An opt-out takes effect immediately and only the customer can reverse it. Compliance is enforced by the system, not by memory.

## How it works

1. **Pick the audience.** Choose a segment of opted-in contacts — filtered by anything you track.
2. **Choose an approved template.** Personalize with variables and media; the approval status is right there.
3. **Send and watch results.** Delivery and replies stream in per campaign; conversations continue in the inbox.

## Frequently asked questions

### Why do broadcasts need templates?

WhatsApp requires Meta-approved templates for any bulk or re-engagement message — it is the compliant route and what keeps your number in good standing. BM CRM handles the approval flow.

### Can I message a purchased list?

No — and you should not want to. Broadcasts go to your opted-in audience only. That is what protects your sender reputation and delivery rates.

### What if lots of messages start failing?

Sending pauses automatically when failures spike, so a bad list segment or a platform issue never burns your number.

### What happens to replies?

They arrive in the team inbox as normal conversations, attached to the lead, ready for your team or the AI agent to continue.

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