# Ad Attribution — BM CRM

> Close the loop: qualified leads, meetings and sales are matched to the ad that produced them and reported back to Meta, TikTok and Snapchat — so campaigns optimize for buyers.

- All features: https://www.bmcrm.ai/features
- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Your ads learn who actually buys

Every captured lead carries its ad, ad set and campaign. As leads qualify, book and buy, those outcomes are reported back to Meta, TikTok, Snapchat and LinkedIn — so the algorithms optimize toward customers, not clicks. This is the loop most CRMs never close.

## What you get

- **The ad on every lead.** Channel, campaign, ad set and ad captured at the moment of entry — attribution starts at capture, not in a spreadsheet.
- **Stages become signals.** Qualified, meeting booked, won — your pipeline stages map to each platform’s events, with presets or your own mapping per campaign.
- **Sales report themselves.** When a deal is won, the platforms hear about it automatically — with the value, matched to the original ad.
- **Never double-counted.** Every signal is sent exactly once per lead and stage — retries and webhooks can never inflate your numbers.
- **Cost per qualified lead.** Judge campaigns by qualified leads and revenue in your reports — the same truth the platforms are optimizing on.
- **Honest by construction.** Purchase events fire only on genuinely won deals. Your signal stays clean, so optimization actually works.

## How it works

1. **Leads arrive tagged.** The ad identity is captured with the lead, automatically.
2. **You work the pipeline.** Qualify, meet, win — exactly what you already do.
3. **Platforms get the truth.** Outcomes flow back to Meta, TikTok, Snapchat and LinkedIn, and delivery shifts toward buyers.

## Frequently asked questions

### Which platforms get signals today?

Meta (Facebook, Instagram, WhatsApp ads), TikTok, Snapchat, LinkedIn and Google Ads — every ad channel BM CRM captures can report results back.

### Why does this lower my cost per lead?

Ad platforms optimize toward the events you send. Feed them qualified leads and sales instead of raw form fills, and delivery shifts toward people who resemble your buyers.

### Can the same sale be counted twice?

No — signals are sent exactly once per lead and stage, by design, even when networks retry deliveries.

### Do I need a developer?

No. Connect your ad accounts with official logins and pick a mapping preset — or set your own per campaign — inside BM CRM.

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[Lead Capture](https://www.bmcrm.ai/features/lead-capture) · [AI Agent](https://www.bmcrm.ai/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/features/broadcasts) · [Automations](https://www.bmcrm.ai/features/automations) · [Meetings](https://www.bmcrm.ai/features/meetings) · [Reports](https://www.bmcrm.ai/features/reports) · [Segments](https://www.bmcrm.ai/features/segments) · [AI Voice](https://www.bmcrm.ai/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/features/roles) · [Attribution](https://www.bmcrm.ai/features/attribution)