# Customer Groups | BM CRM | Singapore

> Label customers, keep every answer from your forms, and save groups that update themselves, for offers, follow-ups, ad audiences and reports.

- All features: https://www.bmcrm.ai/en-sg/features
- Pricing: https://www.bmcrm.ai/en-sg/pricing
- Get started: https://www.bmcrm.ai/signup

## Group your customers by what they told you, then reach the right group

Label people (VIP, Arabic-speaker), keep every answer from your forms (budget, area, service), and save groups like "serious buyers this month" that update themselves. Use a group to send an offer, start follow-ups, build an ad audience or filter a report.

## What you get

- **Groups that stay fresh.** A group is a live filter, not a frozen list. Customers move in and out as their details change.
- **Labels for what only people know.** VIP, Arabic-speaker, price-sensitive: the labels your team thinks in, added with one tap.
- **Details from your forms.** The questions on your ad forms become details on the customer automatically: budget, area, model, programme.
- **One group, used everywhere.** The same group sends an offer, starts a follow-up series, becomes an ad audience and filters a report.
- **Ad audiences from real customers.** Turn a group of buyers or serious customers into a TikTok or LinkedIn ad audience, so the platform finds more people like them.
- **Works with imports.** Bring in lists with their columns matched to details, label them on arrival, and group them straight away.

## How it works

1. **Details build up on their own.** Labels, stages, sources and form answers gather as your team works.
2. **Save a group once.** Combine any conditions; the group stays current by itself.
3. **Use it everywhere.** Offers, follow-ups, ad audiences, reports: same group, same customers.

## Frequently asked questions

### What do I need to set this up?

Nothing extra. Labels, stages, sources and form answers gather as your team works; groups are built from them.

### Who sets it up?

You can, in a minute per group: pick the conditions and save it with a name your team recognises. Our team sets up your groups on the Lead Generation + CRM plan.

### Which plan includes it?

Every plan. The pricing page shows what each plan includes.

### Do groups update themselves?

Yes. A group is a saved filter. When a customer's details change, they join or leave the matching groups automatically.

### Where do the details come from?

From your ad and website forms, from imports, and from what your team fills in. All of them can be filtered and reported on.

### Can I send a WhatsApp message to a group?

Yes. Pick the group and an approved message, and the broadcast goes to everyone in it who agreed to hear from you.

### Can a group become an ad audience?

Yes. A group of buyers or serious customers can become a TikTok or LinkedIn audience, built from your real customers, so the platform finds more people like them.

### Does being in a group mean we can message someone?

No. Every send checks that the person agreed to hear from you, so someone who opted out stays out whatever group they are in.

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[Lead Capture](https://www.bmcrm.ai/en-sg/features/lead-capture) · [Website Forms](https://www.bmcrm.ai/en-sg/features/website-form) · [Website Chat](https://www.bmcrm.ai/en-sg/features/website-chat) · [AI Agent](https://www.bmcrm.ai/en-sg/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/en-sg/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/en-sg/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/en-sg/features/broadcasts) · [Automations](https://www.bmcrm.ai/en-sg/features/automations) · [Meetings](https://www.bmcrm.ai/en-sg/features/meetings) · [Reports](https://www.bmcrm.ai/en-sg/features/reports) · [Segments](https://www.bmcrm.ai/en-sg/features/segments) · [AI Voice](https://www.bmcrm.ai/en-sg/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/en-sg/features/roles) · [Attribution](https://www.bmcrm.ai/en-sg/features/attribution)