# Automations | BM CRM | Singapore

> Write your follow-ups once and every new enquiry gets them on time on WhatsApp. They stop the moment the customer replies.

- All features: https://www.bmcrm.ai/en-sg/features
- Pricing: https://www.bmcrm.ai/en-sg/pricing
- Get started: https://www.bmcrm.ai/signup

## Automatic WhatsApp follow-ups, even on your busiest day

Write your follow-ups once, a welcome today, your prices tomorrow, an offer a few days later, and every new enquiry gets them on time. When the customer replies, the follow-ups stop and your team takes over.

## What you get

- **Follow-up series.** A few messages over days or weeks. Each step is skipped automatically once the customer has replied.
- **Starts on real events.** A new enquiry, a stage change, a form answer: the moments you care about start the actions you choose.
- **Test what you say.** Try two versions of a message and keep the one that gets replies, decided by results, not opinion.
- **Business hours built in.** Messages respect your hours and the customer's time zone. No 3am messages in your name.
- **Everything leaves a trace.** Every automatic action lands on the customer's timeline, marked as automatic, so the history stays honest.
- **Off means off.** Pause one automation or all of them. It takes effect in seconds, and nothing queued slips out afterwards.

## How it works

1. **Pick what starts it.** A new enquiry, a stage change, no reply after a few days: the moments that matter.
2. **Set the steps.** Messages, waits, tasks and stage moves, with an approved message where WhatsApp requires one.
3. **Watch it work.** Every run is visible on the customer, and results per step tell you what to improve.

## Frequently asked questions

### What do I need to set this up?

A connected WhatsApp number and the messages you want to send. For messages sent outside the 24-hour reply window, WhatsApp requires an approved message, which you write and submit inside BM CRM.

### Who sets it up?

You can, from ready-made starting points: pick what starts it, write the steps, switch it on. Our team sets it up for you on the Lead Generation + CRM plan.

### Which plan includes it?

Every plan, with unlimited active automations. The pricing page shows what each plan includes.

### Who writes the messages?

You do, in your own words, or our team does on the Lead Generation + CRM plan. The AI assistant can also fill an approved message with details from the conversation.

### What if the customer replies in the middle of a series?

The remaining steps are skipped, so nobody is chased for something they have already answered.

### Can an automation message someone who said STOP?

No. Every send checks that the person still agreed to hear from you, so a series written months ago never reaches someone who has since opted out.

### Can messages go out at night?

No. Steps respect your business hours and the customer's time zone, so a series never wakes someone up in your name.

### Can I stop everything at once?

Yes. Pause one automation or all of them; it takes effect in seconds and nothing already queued goes out afterwards.

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[Lead Capture](https://www.bmcrm.ai/en-sg/features/lead-capture) · [Website Forms](https://www.bmcrm.ai/en-sg/features/website-form) · [Website Chat](https://www.bmcrm.ai/en-sg/features/website-chat) · [AI Agent](https://www.bmcrm.ai/en-sg/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/en-sg/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/en-sg/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/en-sg/features/broadcasts) · [Automations](https://www.bmcrm.ai/en-sg/features/automations) · [Meetings](https://www.bmcrm.ai/en-sg/features/meetings) · [Reports](https://www.bmcrm.ai/en-sg/features/reports) · [Segments](https://www.bmcrm.ai/en-sg/features/segments) · [AI Voice](https://www.bmcrm.ai/en-sg/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/en-sg/features/roles) · [Attribution](https://www.bmcrm.ai/en-sg/features/attribution)