# Ad Attribution | BM CRM | Singapore

> BM CRM tells Meta, Snapchat and LinkedIn when an enquiry becomes a serious buyer or a sale, so your ads reach more people like your real customers.

- All features: https://www.bmcrm.ai/en-sg/features
- Pricing: https://www.bmcrm.ai/en-sg/pricing
- Get started: https://www.bmcrm.ai/signup

## Help your ads find buyers, not just clicks

BM CRM remembers which ad every enquiry came from. When that enquiry becomes serious, books an appointment or buys, it tells the ad platform automatically, so your ads reach more people like your real customers.

## What you get

- **The ad on every enquiry.** Channel, campaign and ad are saved the moment an enquiry arrives, not typed into a spreadsheet afterwards.
- **Stages become signals.** Serious, appointment booked, won: your sales stages are sent to each platform as the events it understands, with a ready-made setup or your own per campaign.
- **Sales report themselves.** When a sale is marked won, the platform hears about it automatically, with the value, matched to the original ad.
- **Never counted twice.** Every signal is sent once per enquiry and stage, so retries can never inflate your numbers.
- **Cost per serious customer.** Judge campaigns by serious customers and sales in your reports, the same truth the platforms are learning from.
- **Honest by construction.** A sale is reported only when your team marks it won, at the value on the sale. Clean signals are what make the platform's learning work.

## How it works

1. **Enquiries arrive tagged.** The ad is saved with the enquiry, automatically.
2. **You work the sale.** Qualify, meet, win, exactly what you already do.
3. **The platforms get the truth.** Outcomes go back to Meta, Snapchat and LinkedIn, and your ads shift toward buyers.

## Frequently asked questions

### What do I need to set this up?

Your ad accounts connected with their official logins (Meta, Snapchat or LinkedIn). Then pick a ready-made setup, or choose per campaign which stages count as which event.

### Who sets it up?

You can, without a developer: connect the ad account and pick the setup. On the Lead Generation + CRM plan our team sets it up as part of running your ads.

### Which plan includes it?

Every plan, with no limit on the number of signals sent. The pricing page shows what each plan includes.

### Which platforms receive the signals today?

Meta (Facebook, Instagram and WhatsApp ads), Snapchat and LinkedIn.

### How does this help my ads find buyers?

Ad platforms learn from the results you send them. Send them serious customers and sales instead of form fills, and they show your ads to more people who look like your buyers.

### Can the same sale be counted twice?

No. Each signal is sent once per enquiry and stage, even when the networks retry deliveries.

### What does a sale signal mean?

That your team marked the sale won, at the value on it. Nothing is guessed, estimated or rounded on the way out.

### How is this different from Reports?

Reports show you which ads bring customers. Attribution tells the ad platforms, so their systems find more of them.

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[Lead Capture](https://www.bmcrm.ai/en-sg/features/lead-capture) · [Website Forms](https://www.bmcrm.ai/en-sg/features/website-form) · [Website Chat](https://www.bmcrm.ai/en-sg/features/website-chat) · [AI Agent](https://www.bmcrm.ai/en-sg/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/en-sg/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/en-sg/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/en-sg/features/broadcasts) · [Automations](https://www.bmcrm.ai/en-sg/features/automations) · [Meetings](https://www.bmcrm.ai/en-sg/features/meetings) · [Reports](https://www.bmcrm.ai/en-sg/features/reports) · [Segments](https://www.bmcrm.ai/en-sg/features/segments) · [AI Voice](https://www.bmcrm.ai/en-sg/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/en-sg/features/roles) · [Attribution](https://www.bmcrm.ai/en-sg/features/attribution)