# Education & Training | BM CRM | United Kingdom

> CRM for institutes and academies: applications captured with course and level mapped, an AI counselor that answers fees and schedules 24/7, and tours booked into real calendars.

- Pricing: https://www.bmcrm.ai/en-gb/pricing
- Get started: https://www.bmcrm.ai/signup

## Every course enquiry becomes a counselling session

Students shortlist three institutes and enrol where someone answered first. BM CRM replies in seconds with the right course details, qualifies programme fit, and books the counselling call, while your competitors are still checking their inbox.

## What you get

- **Course questions, instant answers.** Fees, schedules, prerequisites and intakes answered from your knowledge base, accurately, in the student’s language.
- **Qualified by real intent.** The AI reads interest from the conversation, programme, budget, start date, and advances genuine applicants.
- **Counselling in the calendar.** Consultation slots offered in chat and booked with reminders, so counsellors meet prepared students.
- **Intake campaigns.** Approved-template broadcasts to opted-in past enquirers when a new intake or scholarship opens.
- **Enrolments back to your ads.** Qualified applicants and enrolments report back to Meta and TikTok, spend shifts toward campaigns that fill classrooms.

## How it works

1. **Connect your channels.** WhatsApp plus your Meta and TikTok lead campaigns.
2. **AI answers and qualifies.** Course details in seconds, applicant fit from the conversation.
3. **Counsellors enrol.** Booked calls with full context, the shortest path from enquiry to enrolment.

## Frequently asked questions

### Can it handle many courses?

Yes, the knowledge base holds your full course catalogue per campaign, and the AI answers from it precisely.

### What about parents asking for children?

Conversations are natural, whoever writes gets clear answers, and your team sees the full thread when they take over.

### Can we message past enquirers for a new intake?

Yes, broadcasts go to your opted-in list with approved templates, tracked per campaign.

### Does it work during evenings and weekends?

That is the point, enquiries arrive after class hours, and the AI answers in seconds around the clock.

### Can it answer fees and intake dates?

Yes, from your own programme information, in the family's language, at the hour they ask.

### Does it book counselling sessions?

Yes — real slots from your counsellors' calendars, confirmed in chat with a reminder, and the full conversation ready for the session.

### Can we message last term's enquiries?

Yes, with an approved template, to the people who opted in — usually the warmest list an institute has.

### Can we see enrolments by campaign?

Yes. Enquiries, qualified applicants and enrolments break out by programme and campaign, and report back to your ad platforms.

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[BM CRM](https://www.bmcrm.ai), https://www.bmcrm.ai/en-gb/solutions/education