# E-commerce & Retail | BM CRM | United Kingdom

> WhatsApp CRM for online stores: product questions answered at midnight from your catalogue, comments turned into orders, and repeat-buyer campaigns that cost zero ad spend.

- Pricing: https://www.bmcrm.ai/en-gb/pricing
- Get started: https://www.bmcrm.ai/signup

## Turn DMs into orders before the tab closes

Shoppers ask one question and buy where the answer comes first. BM CRM replies on WhatsApp, Instagram and Messenger in seconds, follows up with hesitant buyers automatically, and reports real purchases back to your ad platforms.

## What you get

- **Product Q&A in seconds.** Sizes, availability, delivery and prices answered from your catalogue knowledge base, in the shopper’s language.
- **Instagram & comments covered.** DMs and ad comments get instant on-brand replies, turning public interest into private conversations.
- **Hesitation handled.** Asked and vanished? Follow-up sequences bring shoppers back, and stop the moment they reply.
- **Campaigns that sell again.** New-collection and offer broadcasts to opted-in customers with approved templates, tracked per campaign.
- **Purchases your ads learn from.** Sales report back to Meta, TikTok and Snapchat with value, optimization chases buyers, not browsers.

## How it works

1. **Connect your channels.** WhatsApp, Instagram, Messenger and your ad accounts.
2. **AI answers and follows up.** Instant product answers, automatic recovery of quiet shoppers.
3. **You ship orders.** Confirmed buyers with context, and repeat campaigns to your own list.

## Frequently asked questions

### Can it answer from our product catalogue?

Yes, load your products, prices and policies into the knowledge base; the AI answers only from it.

### Does it handle Instagram comments?

Yes, comments on ads and posts get automatic on-brand replies, and DMs land in the shared inbox.

### Can we message past customers about a new collection?

Yes, approved-template broadcasts to your opted-in customers, with delivery and reply tracking.

### How do ads know what sold?

Won deals report back to Meta, TikTok and Snapchat automatically, matched to the ad that brought the customer.

### Can it answer product questions?

Yes — sizes, availability, delivery and prices from your catalogue knowledge base, in seconds, in the shopper's language.

### Are comments on ads covered?

Yes. Comments get an instant on-brand reply and the person can be moved into a DM where a real answer fits.

### What happens to a shopper who asks and disappears?

A polite follow-up goes out later, and it stops the moment they reply or order.

### Do sales reach the ad platforms?

Yes — purchases report back to Meta, TikTok and Snapchat with their value, exactly once per order.

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[BM CRM](https://www.bmcrm.ai), https://www.bmcrm.ai/en-gb/solutions/ecommerce