# Automotive | BM CRM | United Kingdom

> Car dealership CRM: enquiries answered from your real stock list, test drives booked at midnight, trade-ins captured in chat, and sales reported back to your ad campaigns.

- Pricing: https://www.bmcrm.ai/en-gb/pricing
- Get started: https://www.bmcrm.ai/signup

## From ad click to booked test drive

Car buyers compare fast and go quiet faster. BM CRM answers every model enquiry in seconds, qualifies budget and trade-in intent, and books the test drive while the buyer is still excited, then tells your ad account which campaigns produce real buyers.

## What you get

- **Model questions answered instantly.** Specs, offers and availability answered from your own knowledge base, never an invented price or promise.
- **Test drives booked in chat.** The AI offers showroom slots and books them into your calendar, with reminders that cut no-shows.
- **Every campaign, one pipeline.** New-launch ads, offer campaigns and trade-in forms all land in one place with the source attached.
- **Follow-ups that persist.** Automated sequences keep quiet leads warm for weeks, and stop the moment the customer replies.
- **Sales your ads can see.** Booked test drives and closed sales report back to Meta and TikTok, so budget flows to campaigns that sell cars.

## How it works

1. **Connect your channels.** WhatsApp, Meta and TikTok ads, official logins, minutes each.
2. **AI qualifies and books.** Model, budget, timeline, then a test-drive slot straight into the calendar.
3. **Your team sells.** Salespeople meet prepared buyers with the whole conversation in front of them.

## Frequently asked questions

### Can it quote prices and offers?

It answers only from the price list and offers you load into its knowledge base, and says so honestly when something needs a human.

### Can we run new-model launch campaigns?

Yes, approved-template broadcasts to your opted-in list, with delivery and reply tracking per campaign.

### What about multiple branches?

Teams and routing rules send each lead to the right branch or salesperson automatically, with clear ownership.

### Do walk-in and phone leads fit too?

Yes, add them manually or by import; they join the same pipeline and follow-ups (imports never trigger automatic messages).

### Does it answer enquiries at night?

Yes — in seconds, from your own offers and specifications, which is when most car research actually happens.

### Can it book a test drive?

Yes, into the showroom diary with real free slots, a reminder before it, and a reschedule handled in the same conversation.

### Do trade-in enquiries land in the same place?

Yes. Launch ads, offer campaigns, trade-in forms and website enquiries all arrive in one pipeline with the campaign attached.

### Can we see which campaign filled the diary?

Yes — test drives and sales break out by campaign and model, and they report back to Meta and TikTok so budget follows what brings people in.

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[BM CRM](https://www.bmcrm.ai), https://www.bmcrm.ai/en-gb/solutions/automotive