# Reports & Analytics | BM CRM | United Kingdom

> Reports a business owner can use: enquiries in, serious buyers, sales won and which ad brought each one, with the customers behind every number.

- All features: https://www.bmcrm.ai/en-gb/features
- Pricing: https://www.bmcrm.ai/en-gb/pricing
- Get started: https://www.bmcrm.ai/signup

## See which ads, and which salespeople, bring in sales

How many enquiries came in, how many became serious, what you won and where each one came from, in your own currency. Tap any number to see the customers behind it.

## What you get

- **Sales.** Totals per stage, how often you win, and what you won: the numbers a sales meeting runs on.
- **Which ad brought them.** Enquiries, serious customers and sales by channel, campaign and ad, so you see which spend brings buyers, not clicks.
- **Your team.** Replies, follow-ups, appointments and sales per teammate, visible to managers, fair to salespeople.
- **What the AI did.** How many enquiries the AI handled, qualified and booked, so you know what it earns you.
- **Click any number.** Every figure opens into the exact list of customers behind it. No black-box numbers.
- **Build your own.** Pick the numbers that matter to you, save the report, and print it as a PDF.

## How it works

1. **Open a report.** Sales, ads, activity, the AI or the team, ready to use.
2. **Filter and click through.** By date, channel, campaign or teammate, then open the customers themselves.
3. **Save and share.** Save your own views and print clean PDFs for the Monday meeting.

## Frequently asked questions

### What do I need to set this up?

Nothing. The reports read the work your team already does on the sales board and in the inbox. To see ad spend and cost per serious customer, connect your ad accounts.

### Who sets it up?

Nobody needs to. The standard reports are ready from day one; you can save your own views, and our team builds them for you on the Lead Generation + CRM plan.

### Which plan includes it?

Every plan. The pricing page shows what each plan includes.

### Can I see which ad brought the sale?

Yes. Enquiries, serious customers and sales are broken down by channel, campaign and ad, from your own sales board.

### Are the numbers in my currency?

Yes. Values are stored once and added up in your currency, so a report and a customer record never disagree.

### Can I check a number that looks wrong?

Always. Every number opens into the exact list of customers behind it, so you can check any figure in two clicks.

### Can managers see the team's numbers?

Yes. Managers see their team; salespeople see their own work.

### How is this different from Attribution?

Reports show you which ads bring customers. Attribution tells the ad platforms the same thing, so their systems find more of them.

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[Lead Capture](https://www.bmcrm.ai/en-gb/features/lead-capture) · [Website Forms](https://www.bmcrm.ai/en-gb/features/website-form) · [Website Chat](https://www.bmcrm.ai/en-gb/features/website-chat) · [AI Agent](https://www.bmcrm.ai/en-gb/features/ai-agent) · [Team Inbox](https://www.bmcrm.ai/en-gb/features/team-inbox) · [Pipeline](https://www.bmcrm.ai/en-gb/features/pipeline) · [Broadcasts](https://www.bmcrm.ai/en-gb/features/broadcasts) · [Automations](https://www.bmcrm.ai/en-gb/features/automations) · [Meetings](https://www.bmcrm.ai/en-gb/features/meetings) · [Reports](https://www.bmcrm.ai/en-gb/features/reports) · [Segments](https://www.bmcrm.ai/en-gb/features/segments) · [AI Voice](https://www.bmcrm.ai/en-gb/features/ai-voice) · [Roles & Teams](https://www.bmcrm.ai/en-gb/features/roles) · [Attribution](https://www.bmcrm.ai/en-gb/features/attribution)