# WhatsApp Marketing | BM CRM | Australia > WhatsApp CRM on the official WhatsApp Business Platform: bulk broadcasts to opted-in lists, a shared team inbox, and an AI agent that replies, qualifies and books meetings 24/7. - Page: https://www.bmcrm.ai/en-au/channels/whatsapp-marketing - Pricing: https://www.bmcrm.ai/en-au/pricing - Get started: https://www.bmcrm.ai/signup ## Turn every WhatsApp enquiry into a booked meeting BM CRM runs on the official WhatsApp Business Platform. Every enquiry lands in one team inbox, an AI agent replies in seconds, day and night, in any language, and your broadcasts go out with Meta-approved templates to people who opted in. ## What you get - **One team inbox.** Every WhatsApp conversation in one place, shared by your whole team, no more replies trapped on one person’s phone. Voice notes, photos and documents included. - **AI agent that sells.** Replies in seconds, answers from your own price list and knowledge base, qualifies the lead and books the meeting, 24/7, in the customer’s language. A human can take over any time. - **Broadcasts done right.** Send campaigns with Meta-approved templates to your opted-in audience. Delivery and reply tracking per campaign, and sending pauses automatically if failures spike. - **Click-to-WhatsApp ads.** Leads from your Meta ads open straight into WhatsApp, arrive tagged with the ad they came from, and your ad results update automatically as leads qualify and buy. - **Quick sends & follow-ups.** Approved-template quick sends for one-off messages, plus follow-up tasks and meeting scheduling built into the same conversation. - **Compliance built in.** Opt-in respected, STOP honored immediately, bulk messages only via approved templates. Your sender reputation is protected by design. ## How it works 1. **Connect your number.** Link your WhatsApp Business number through Meta’s official flow, no unofficial tools, no risk to your number. 2. **Leads flow in.** Ads, campaigns and organic chats all land in one inbox, tagged with where they came from. 3. **AI qualifies & books.** The AI replies instantly, qualifies genuine buyers, and books meetings into your calendar. Your team steps in whenever they want. ## Your ad account learns who actually buys Most WhatsApp tools stop at the chat. BM CRM sends qualified-lead and sale signals back to Meta, so your campaigns optimize for buyers, not just clicks. - Every click-to-WhatsApp lead is tagged with its ad, ad set and campaign. - When a lead is qualified, books a meeting, or buys, Meta hears about it automatically. - You see cost-per-qualified-lead per campaign, not just cost-per-message. ## The AI agent, on WhatsApp Trained on your business, your prices, services and rules, never on generic scripts. - Replies in seconds, around the clock, in the customer’s own language. - Quotes prices only from your knowledge base, it never invents a number. - Books and reschedules real meetings on your calendar. - The moment a human replies, the AI steps back. Your team always outranks it. ## Frequently asked questions ### Is this the official WhatsApp Business Platform? Yes. BM CRM runs on the official WhatsApp Business Platform (Cloud API) by Meta. No unofficial tools, no browser plugins, no risk to your number. ### Can I keep my existing WhatsApp number? Yes, you connect your own WhatsApp Business number through Meta’s official signup flow and keep full ownership of it. ### What are message templates and why do broadcasts need them? Templates are message formats Meta approves in advance. WhatsApp requires them for any bulk or re-engagement message, it is what keeps your number in good standing. BM CRM manages template creation, approval and sending for you. ### Who pays for WhatsApp conversation charges? Meta bills your own WhatsApp Business account directly for conversations, those charges stay yours and we never touch them. Your BM CRM subscription is separate and covers the platform and AI. ### What happens when a customer sends STOP? They are opted out immediately and nothing sends to them again unless they opt back in themselves. This is enforced by the system, not left to memory. ### Can my team take over from the AI? Any time. The moment a teammate replies in a conversation, the AI pauses and the human owns the chat. Manual decisions are always final. ### What is the 24-hour window? When a customer messages you, you can reply freely for the next 24 hours. After that, a message you start has to be an approved template, which is WhatsApp’s rule rather than ours. BM CRM shows which conversations are still open, so nobody writes into a closed one by mistake. ### Can I move the number that is on the WhatsApp Business app today? Yes. You keep the number and lose only the app: once it moves to the official platform, its messages arrive in the BM CRM inbox instead of on the phone. Expect a short gap while the move completes, so tell your team before you start. ### How many people can answer from one number? Your whole team. Everyone replies from the one business number, and each conversation has exactly one owner, so two reps never answer the same customer and nothing sits unread on somebody’s personal phone. ### Can I get my conversations and contacts out? Yes. Contacts, leads and conversation history export from the CRM whenever you ask for them. The data is yours, and that does not change on the day you decide to leave. --- BM CRM is the AI CRM for WhatsApp & Meta leads by BM Digital Marketing, Dubai. All channels: [WhatsApp](https://www.bmcrm.ai/en-au/channels/whatsapp-marketing) · [Facebook](https://www.bmcrm.ai/en-au/channels/facebook-marketing) · [Instagram](https://www.bmcrm.ai/en-au/channels/instagram-marketing) · [TikTok](https://www.bmcrm.ai/en-au/channels/tiktok-marketing) · [Snapchat](https://www.bmcrm.ai/en-au/channels/snapchat-marketing) · [LinkedIn](https://www.bmcrm.ai/en-au/channels/linkedin-marketing) · [Google](https://www.bmcrm.ai/en-au/channels/google-marketing) · [Telegram](https://www.bmcrm.ai/en-au/channels/telegram-marketing)