# What’s New — BM CRM

> The latest BM CRM releases in plain language: TikTok suite, team hierarchy, custom reports, redesigned lead pages, calendar providers and more.

- Pricing: https://www.bmcrm.ai/pricing
- Get started: https://www.bmcrm.ai/signup

## Shipped, not promised

BM CRM improves every week. These are the recent highlights — in plain language, only things that are actually live.

## August 2026

- TikTok, end to end: instant Lead Generation capture with field mapping, ad-comment replies with an AI copilot, custom audiences built from CRM segments, and pipeline results reported back to TikTok.
- Team hierarchy: teams with managers, strictly downward administration, and invites that only offer roles you may grant.
- Custom report builder: compose your own report from the metrics you care about, save it, print it as a PDF.
- Lead and contact pages redesigned: cleaner facts, stage pipeline, AI insight panel, and everything responsive.
- Leads and contacts tables: dozens of optional columns, column presets, and filtering by capture campaign.

## July 2026

- Snapchat capture with form-driven field mapping, and conversion results back to Snapchat.
- Calendar providers: Google and Microsoft 365 / Outlook two-way sync; Apple iCloud as a booking destination.
- Reports: pipeline & sales, attribution, activity, AI performance and manager-gated team views — every number drillable.
- Campaigns: drip sequences, A/B message testing and right-to-left language support.
- AI voice replies: natural voice notes, with voice cloning strictly by recorded consent, opt-in per campaign.

## June 2026

- AI agent per campaign: knowledge bases, objectives and guardrails configured per campaign, with instant human takeover.
- Lead capture rebuilt: Meta Lead Ads, click-to-WhatsApp, Instagram and Messenger capture with the ad attached to every lead.
- Broadcast protection: sending pauses automatically on failure spikes; STOP honored instantly, enforced by the system.
- Mobile apps ready: the same inbox, pipeline and notifications on phones and tablets.

## Frequently asked questions

### How often is this page updated?

Monthly, with the highlights — the product itself ships improvements every week.

### Do updates cost extra?

No — improvements roll out to every workspace on every plan.

### Can I request a feature?

Yes — message us on WhatsApp. A lot of what you see here started as a customer request.

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[BM CRM](https://www.bmcrm.ai) — https://www.bmcrm.ai/changelog